Social Media Content Creator

Overlay; Oakland (CA); On-site; USD 25,000 - 28,000; Full time

Benefits offered by this job

Hourly rate

Commuter benefits

Free lunch

Office in Uptown Oakland near 19th St.

Job summary

Overlay, based in Oakland, is seeking a Social Media Content Creator to shape and grow our social presence on TikTok and Instagram, emphasizing authentic beauty and founder-led storytelling.

You'll film and edit moments from product development to customer stories, craft hooks and captions, and use AI to streamline production. This role values creativity, organization, and a passion for beauty brands.

Qualifications

• Early-career, in college, recently graduated, or building a portfolio in social content.
• Understand TikTok, Instagram Reels, internet pacing, hooks, subtitles, and native short-form formats.
• Good visual taste and sense of what makes a moment beautiful, intimate, or worth watching.
• Interested in beauty, makeup, skincare, wellness, and premium consumer brands.
• Comfort filming casually and making real moments feel polished without overproducing.
• Organized and can manage footage, drafts, edits, revisions, and publishing support.
• Enthusiastic about using AI in the workflow for content production and iteration.

Responsibilities

• Film and edit product-led, community-led, founder-led, and behind-the-scenes content.
• Develop repeatable content formats around beauty, makeup, skincare, luxury wellness, product craft, and customer stories.
• Turn raw footage, founder ideas, product updates, customer conversations, and event moments into strong social concepts.
• Help create hooks, captions, scripts, subtitles, and simple creative briefs.
• Capture content at the office, in homes, prototype tests, community gatherings, founder workdays, and product moments.
• Track performance and use audience insights to improve hooks, pacing, topics, formats, and distribution.

Skills

Social content

Video editing

TikTok

Instagram Reels

Storytelling

Content planning

AI tools

Education

College student or recent graduate

Tools

AI tools

Job description

About Overlay

Overlay is building the world’s first intelligent makeup robot, reimagining beauty application through robotics, perception, and design.

As a venture-backed, pre-launch startup, we’re defining a new category of personal robotics at the intersection of beauty, self-expression, and engineering. Our system operates directly on the human face, requiring an unprecedented level of precision, safety, and real-world robustness.

We’re a small, highly technical team working in person in Oakland, building something that does not yet exist and making it real.

Why This Role Is Different

We’re looking for a Social Media Content Creator to shape and grow our social presence across TikTok and Instagram on founder-led channels.

This role is for someone who understands beauty, makeup, skincare, luxury wellness, visual storytelling, and internet-native content. You’ll help film and edit the stories that get told across our social media channels.

What You’ll Do

• Film and edit product-led, community-led, founder-led, and behind-the-scenes content.
• Develop repeatable content formats around beauty, makeup, skincare, luxury wellness, product craft, and customer stories.
• Turn raw footage, founder ideas, product updates, customer conversations, and event moments into strong social concepts.
• Help create hooks, captions, scripts, subtitles, and simple creative briefs.
• Capture content at the office, in homes, prototype tests, community gatherings, founder workdays, and product moments.
• Track performance and use audience insights to improve hooks, pacing, topics, formats, and distribution.

What We’re Looking For

• You are early-career, in college, recently graduated, or building your own portfolio in social content.
• You understand TikTok, Instagram Reels, internet pacing, hooks, subtitles, and native short-form formats.
• You have good visual taste and a feel for what makes a moment beautiful, intimate, or worth watching.
• You are interested in beauty, makeup, skincare, wellness, and/or premium consumer brands.
• You are comfortable filming casually and making real moments feel polished without overproducing them.
• You are organized and can manage footage, drafts, edits, revisions, and publishing support.
• Must be enthusiastic about using AI and able to bring AI deep into the workflow for content production, creative iteration, customer research, personalization, and ops to move faster and smarter than teams many times our size.

Bonus Points

• Experience filming or editing wellness, gym, hospitality, fashion, beauty, lifestyle, founder, or consumer product content.
• A personal TikTok, Reels, or content portfolio.
• A genuine interest in makeup, skincare, beauty products, and its related subcultures.

Benefits

• Hourly rate
• Commuter benefits (we'll pay your transit or parking fees)
• Free lunch with the team
• Office in uptown Oakland near 19th Street BART station

The Team

• Small, fast-moving team with high ownership and low process
• Strong bias toward shipping, learning, and iterating quickly
• In-person collaboration in our Oakland office

Culture & Values

1. Move Fast, Move Smart: Act quickly, but with clear thinking and good judgment.
2. Extreme Ownership: Own outcomes fully from idea to execution to results.
3. Disagree Boldly, Then Commit Fully: Challenge ideas openly, then align and execute without hesitation.
4. Intellectual Honesty Above All: Prioritize truth over ego. Be candid, admit mistakes, and follow the evidence.
5. Live Demos: Show real, working results instead of talking about ideas.

Compensation: The wage range for this position is $18-20 per hour based on prior experience.