Social Content Creator and Strategist

P.F. Chang's; California (MO); Hybrid; USD 71,000 - 93,000; Full time

Job summary

An innovative firm is seeking a creative Social Content Creator & Strategist to enhance its social media presence. In this dynamic role, you'll manage the content calendar, produce engaging video and photo content, and interact with the online community. You'll be responsible for translating cultural trends into captivating social posts and collaborating with the marketing team to align social strategies with business goals. If you're passionate about social media and eager to make an impact, this is the perfect opportunity to showcase your creativity and drive brand engagement.

Benefits

Medical, Dental, and Vision Plans

20 Days of Paid Time Off

11 Company-Selected Holidays

Preloaded Meal Card

Qualifications

• 2-5 years of experience in social media content creation.
• Strong portfolio showcasing design projects including video and photo.
• Knowledge of online trends and social media platforms.

Responsibilities

• Manage content calendar and publish social media content.
• Create engaging social media content that drives brand KPIs.
• Work with marketing team to brainstorm fun social media ideas.

Skills

Social Media Content Creation

Video Editing

Graphic Design

Copywriting

Influencer Marketing

Education

Bachelor’s Degree in Graphic Design

Bachelor’s Degree in Fine Arts

Tools

Adobe Suite

Capcut

Canva

TikTok

Premiere

Emplifi

Sprout Social

Meta Business Suite

Job description

Location:

• Candidates should be based in Los Angeles, CA area, with occasional local travel to restaurants and infrequent trips to our Scottsdale, AZ corporate office.

P.F. Chang’s is looking for a creative Social Content Creator & Strategist to share our story across social media channels. In this role, you’ll own social creative for our brand. You’ll be responsible for managing P.F. Chang’s content calendar, concepting, planning, producing, shooting and editing video and photo creative for social, writing copy and publishing all social content across our channels. While this position is not responsible for all community management, you will be responsible for monitoring for user generated content (UGC) and commenting on specific social media content as we look to engage with our community.

What You’ll Be Doing:

• Managing content calendar and publishing all social content across our channels
• Developing and pitching fun creative ideas for our social media platforms
• Visiting our restaurants and shooting content for TikTok, Instagram, and other social platforms as well as capturing content onset of photo shoots
• Delivering impactful, optimized social first assets that are platform specific
• Translating social and cultural trends into fun engaging social content (including memes, trends, and other timely pop-culture moments)
• Writing social post copy, reposting UGC, and engaging with our online community
• Working with marketing team to brainstorm fun ideas for social media that ladder back up to our larger business goals and marketing calendar
• Working closely with leadership on platform strategies, reporting, influencer marketing campaigns and the most effective ways for us to show up online
• Creating impactful social media content that drives forward our social and brand KPIs and business objectives (follower growth, social engagement, brand awareness and sales)
• Building out our influencer gifting and seeding program in partnership with our social media lead

Required Qualifications and Skills:

• Bachelor’s degree in graphic design, fine arts, visual communication, or a related field preferred.
• 2 to 5 years of experience in social media content creation; with a strong portfolio showcasing a range of design projects (video, photo, and social copywriting)
• Knowledge of editing tools like Adobe, Capcut, Canva, TikTok, Premiere, etc
• Knowledge of publishing tools like Emplifi, Sprout Social, and Meta Business Suite
• Familiarity with social listening tools and responding in real time
• Comfortable being on camera and behind the camera, working with talent and showing up on P.F. Chang’s TikTok and Instagram
• Strong writing skills and knowledge of online trends and social media platforms
• Experience making memes and quick low-fi social media content that is highly sharable
• Familiarity with influencer marketing and working with content creators

Benefits:

• Health Benefits:Medical, dental, and vision plans starting the 1st of the month after hire.
• Paid Time Off:20 days of vacation and sick time per year, prorated for new hires.
• Paid Holidays:11 company-selected holidays plus 2 floating holidays yearly.
• Meal Card:Preloaded meal card for use at P.F. Chang’s locations.

Pay Range= $71,000 - $93,000 / year

Annual Bonus Incentive Target=10%

P.F. Chang's California Applicant Privacy Notice

P.F. Chang's Pay Range (based on experience): - / yearThis position is non-exempt. The annual rate listed assumes 50 hours per week.P.F. Chang's Pay Range (based on experience): - / hour