Social & Community Coordinator

JOEYCO; United States; On-site; USD 50,000 - 70,000; Full time

Job summary

A modern consumer brand is seeking a Social & Community Coordinator to define organic brand building in a highly regulated category. The role involves owning social channels, engaging with communities, and building relationships with creators. Ideal candidates will have 2-4 years of relevant experience and a strong understanding of social culture. This unique position offers creative freedom and the chance to shape new strategies for community engagement.

Qualifications

• 2-4 years of experience in social media or community roles.
• Strong understanding of emerging content trends.
• Clear test-and-learn mindset with the ability to iterate.

Responsibilities

• Own JOEY's organic social channels.
• Actively engage with the community.
• Build relationships with organic creators.

Skills

Experience in social media or community roles

Understanding of social culture and platform behavior

Strong writing skills

Comfort in regulated environments

Ability to manage multiple projects

Job description

JOEY is looking for a Social & Community Coordinator to help define what organic brand building looks like in a highly regulated category. This role is designed for someone who is curious, inventive, and comfortable testing new approaches to grow community and cultural relevance when traditional social playbooks don’t apply.

Given the limitations around nicotine on most social platforms, success in this role requires creative problem‑solving, strong brand instincts, and a willingness to experiment with formats, platforms, and engagement models that go beyond standard posting and growth tactics.

This is a hands‑on role with real creative freedom and direct impact on how the brand shows up day to day.

WHAT YOU’LL DO

Organic Social & Content Experimentation

• Own JOEY’s organic social channels with a focus on brand-forward content and community engagement
• Test and iterate on non-traditional content formats, posting strategies, and platform-native ideas
• Identify emerging platforms, features, and behaviors that can be leveraged within category constraints
• Work closely with Brand and Creative partners to evolve how the brand shows up organically over time

Community Building

• Actively engage with the community through comments, messages, and conversations
• Develop thoughtful, authentic responses that reinforce brand voice and values
• Identify and surface community insights, feedback, and trends to the broader marketing team

Organic Creator & Influencer Relationships

• Build and manage relationships with organic creators and brand advocates
• Coordinate seeding, collaborations, and content requests in a compliant, brand-safe way
• Explore creative ways to activate creators without paid amplification
• Track content usage, engagement, and learnings to inform future efforts

WHAT SUCCESS LOOKS LIKE

• The brand maintains a consistent, compelling organic presence despite platform restrictions
• Community engagement feels human, creative, and culturally relevant
• New content formats and engagement tactics are regularly tested and refined
• Creator relationships feel authentic and additive to the brand
• Learnings from experimentation are documented and applied across channels

KEY METRICS THIS ROLE SUPPORTSh3>

• Organic engagement rate and quality of interaction
• Community growth and retention trends
• Volume and quality of organic creator content
• Performance of experimental content formats over time

WHAT WE’RE LOOKING FOR

• 2–4 years of experience in social media, community, or digital content roles
• Strong understanding of social culture, platform behavior, and emerging content trends
• Comfort working in ambiguous or highly regulated environments
• A clear test-and-learn mindset with the ability to iterate quickly
• Strong writing skills and instinct for brand voice and tone
• Organized, proactive, and comfortable managing multiple experiments at once
• Experience in CPG, lifestyle, or other regulated categories is a plus

ROLE SCOPE & CLARITY

This role focuses exclusively on organic social and community building.

This role does not own:

• Paid media or performance marketing
• Media buying or ad strategy
• Influencer contracts tied to paid campaigns

Strategic direction is provided by the Head of Brand & Marketing, with room for experimentation and evolution.

WHY JOEY

JOEY is building a modern consumer brand in a category that demands creativity, discipline, and restraint at the same time. This role offers the opportunity to help shape new organic playbooks, experiment responsibly, and build a real community around the brand.