Social Commerce Growth Lead

Michael Kors; New York (NY); On-site; USD 100,000 - 108,000; Full time

Benefits offered by this job

Generous Paid Time Off & Holiday

Summer Fridays

Internal Mobility Across Brands

Cross-brand Discount

Exclusive Employee Sales

401k Match

Paid Parental Leave

Thrive Wellness Program

Commuter Benefits

Gym Discounts

Job summary

Michael Kors seeks a Manager of Social Commerce to own and grow our social commerce portfolio, including TikTok Shop, marketplace channels, and UGC strategy. You will build playbooks, drive performance, and partner across Merchandising, Marketing, Creative, and Technology to scale new channels from ground up.

You’ll balance brand integrity with commercial agility, leveraging analytics and customer data to optimize the social commerce experience and report to leadership with clear recommendations.

Qualifications

• 5+ years of ecommerce, marketplace, or social commerce experience.
• Entrepreneurial, builder’s mindset with ability to stand up new channels.
• Experience managing marketplace or social commerce channels (TikTok Shop, Amazon, or similar).
• Strong understanding of UGC, ratings & reviews strategy, and social proof in driving conversion.
• Strong commercial orientation linking channel performance to business objectives.

Responsibilities

• Own and operate Michael Kors’ social commerce portfolio with revenue, traffic, conversion, and customer growth accountability across TikTok Shop, marketplace channels, and UGC.
• Develop and execute the commercial strategy for each channel with clear goals and actionable plans.
• Monitor performance daily/weekly, identify opportunities/risks, and take swift action to improve results.
• Build the business case for new social commerce opportunities and lead activation of new channels and partnerships.
• Provide regular performance recaps and strategic recommendations to leadership.
• Own the TikTok Shop storefront strategy, product assortment, navigation, and content-to-commerce integration.
• Manage product eligibility, catalog operations, and cross-regional alignment for a complete shop experience.
• Partner with merchants on product strategies to reflect commercial priorities and customer demand.
• Oversee development of product briefs for live events ensuring on-brand, commercially focused content.
• Stay ahead of platform updates and emerging best practices to maintain competitive positioning.
• Own the marketplace channels commercial strategy including product assortment, pricing, and promotions.
• Monitor performance and customer dynamics to maximize sell-through and acquisition.
• Own the UGC strategy across platforms to drive ratings, reviews, and customer-generated content.

Skills

ecommerce experience

social commerce

analytical thinking

cross-functional collaboration

Job description

Michael Kors seeks a Manager of Social Commerce to own and grow our social commerce portfolio, including TikTok Shop, marketplace channels, and UGC strategy. You will build playbooks, drive performance, and partner across Merchandising, Marketing, Creative, and Technology to scale new channels from ground up.

You’ll balance brand integrity with commercial agility, leveraging analytics and customer data to optimize the social commerce experience and report to leadership with clear recommendations.