Social Art Director

Orveon group; New York (NY); On-site; USD 98,000 - 131,000; Full time

Job summary

Orveon group is seeking a Social Art Director who blends beauty, culture, content, and commerce. This role shapes how our brands appear across social platforms and social commerce channels, delivering platform-native creative that drives engagement and conversion.

You will partner with social, influencer, media, ecommerce, and marketing teams to produce thumb-stopping content for TikTok Shop, Instagram Reels, YouTube Shorts, and emerging formats.

Qualifications

• 6+ years of art direction or related fields in social/digital commerce environments.
• Proven TikTok, Instagram, YouTube content experience and social commerce content.
• Strong portfolio of social-first campaigns and platform-native content.
• Deep understanding of TikTok Shop, livestream shopping and influencer content.
• Proficient in Adobe Creative Suite and motion graphics.

Responsibilities

• Lead social-first creative for campaigns and always-on content.
• Concept and execute thumb-stopping content across TikTok, IG, YouTube Shorts, Pinterest, paid social.
• Develop content to drive engagement, consideration, and conversion with social commerce.
• Partner with Influencer, Social, Media, and Ecommerce teams.
• Direct creator, influencer, UGC, livestream content.
• Translate trends and insights into timely concepts.
• Drive innovation in short-form video and emerging formats.
• Collaborate with leadership, photographers, videographers, external creators.
• Ensure content optimized for algorithms and performance.
• Support rapid content creation, testing and optimization.
• Deliver content efficiently with cross-functional teams.
• Maintain understanding of social commerce trends.

Skills

Social-first design

Content creation

Creative direction

Collaboration

Data-driven

Tools

Adobe Creative Suite

Figma

After Effects

Job description

Description

About the Role

We are seeking a Social Art Director who lives at the intersection of beauty, culture, content, and commerce. This role is responsible for shaping how our brands show up across social platforms, social commerce channels, creator ecosystems, and emerging digital spaces.

This is not a traditional social art direction role. We're looking for someone who deeply understands how consumers discover, engage with, and purchase beauty products today—from TikTok Shop and Instagram Reels to creator content, livestream shopping, paid social, and community-driven trends.

As a Social Art Director, you will concept and execute high-performing, platform-native creative that builds brand love, drives engagement, and fuels conversion. You'll partner closely with social, influencer, media, ecommerce, and marketing teams to create content designed for the speed and behavior of today's digital consumer.

Responsibilities

• Lead creative development for social-first campaigns, creator content, TikTok Shop, social commerce initiatives, and always-on content strategies.
• Concept and execute thumb-stopping creative across TikTok, Instagram, YouTube Shorts, Pinterest, paid social, CRM, and emerging platforms.
• Develop content specifically designed to drive engagement, consideration, and conversion, with a strong understanding of social commerce best practices.
• Partner with Influencer, Social, Media, and Ecommerce teams to create platform-native content that supports full-funnel objectives and measurable business outcomes.
• Art direct creator, influencer, UGC, livestream, and social commerce content that feels authentic to each platform while maintaining brand standards.
• Translate cultural trends, platform behaviors, consumer insights, and social conversations into creative concepts that feel relevant and timely.
• Drive innovation in short-form video, motion, storytelling, and emerging content formats.
• Collaborate with creative leadership, copywriters, photographers, videographers, and external creators to bring ideas to life.
• Ensure all creative is optimized for platform-specific algorithms, audience behaviors, and performance metrics.
• Support rapid content creation, testing, iteration, and optimization based on performance insights and social trends.
• Partner with project management and cross-functional teams to deliver content efficiently while maintaining a high creative standard.
• Maintain a deep understanding of social commerce trends, including TikTok Shop, affiliate marketing, creator partnerships, livestream shopping, and evolving digital consumer behaviors.

About You

• 6+ years of experience in art direction, content creation, or creative design with a strong focus on social-first and digital commerce environments.
• Demonstrated experience creating content for TikTok, Instagram, YouTube, social commerce, and creator-driven ecosystems.
• Strong portfolio showcasing social-first campaigns, short-form video, creator collaborations, social commerce content, and performance-driven creative.
• Deep understanding of TikTok Shop, influencer marketing, affiliate content, livestream shopping, and digital consumer behavior.
• Expert in Adobe Creative Suite and Figma; proficient in After Effects, motion graphics, and video editing tools.
• Strong understanding of social platform trends, algorithms, content formats, and best practices.
• Experience art directing photography, video, creator content, and UGC-style assets.
• Comfortable balancing brand storytelling with performance marketing objectives.
• Data-curious and able to use performance insights to inform creative decisions and optimization.
• Passionate about beauty, culture, creators, social trends, and the rapidly evolving social commerce landscape.
• Highly collaborative, adaptable, and energized by a fast-paced, test-and-learn environment.
• Strong understanding of full-funnel consumer journeys and how creative contributes to awareness, engagement, conversion, and loyalty.

Success in This Role

Within your first year, you will help elevate Orveon's social presence by creating content that is culturally relevant, platform-native, commerce-driven, and creator-led. You will play a critical role in accelerating brand growth through social engagement, creator partnerships, TikTok Shop performance, and digital-first storytelling that meets consumers where they spend their time and make purchasing decisions.

Pay Transparency - The following represents a good faith estimate of the compensation range for
this position. At Orveon Global, we carefully consider a wide range of non-discriminatory factors when
determining salary. Actual salaries will vary depending on factors including but not limited to
location, education, experience, and qualifications. The pay range for this position is $98,000 $130,500. Supplemented with all the amazing benefits above for full-time employees!

Opportunities and Accommodations - Orveon is deeply committed to building a workplace and
global community where inclusion is not only valued but prioritized. Find out more on our careers
page. https://www.orveonglobal.com/career

Equal Opportunities and Accommodations
Orveon is deeply committed to building a workplace and global community where inclusion is not
only valued but prioritized. We strive to build and nurture a culture where a focus on diversity,
equity, and inclusion is instinctive. Our deep sense of passion and pride in what we do, both as
individuals and as a collective, unifies our shared commitment to "changing beauty for the better".
Therefore, all qualified applicants receive consideration for employment without regard to race,
color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, or veteran status, or any other non-merit based or legally protected grounds. We recognize and celebrate different ideas,
perspectives, and backgrounds and know they create a more robust and creative work environment.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.