Social and Content Director

Mathys-Potestio, LLC; New York (NY); Hybrid; USD 140,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Health insurance

401(k)

Job summary

Mathys+Potestio is seeking a Social & Content Director to shape and execute the brand's organic social strategy across Instagram, TikTok, YouTube, Substack, and emerging channels. The role combines creative storytelling with data-driven decision making, leading content production, partnerships, events, and premium brand aesthetics.

You will cultivate a highly engaged community around beauty, wellness, and lifestyle, translate analytics into actionable growth plans, and stay ahead of platform

Qualifications

• 4–8+ years in social media, content strategy, or digital marketing.
• Proven success growing social channels and engaged communities.
• Strong content creation across video, photography, copywriting, storytelling.
• Deep understanding of Instagram, TikTok, YouTube, and new platforms.
• Experience with premium consumer-facing brands.
• Strong analytical and reporting capabilities.
• Excellent organizational and project management skills.
• Experience collaborating with creators, influencers, executives, or founders.

Responsibilities

• Develop and execute organic social strategies across major platforms.
• Create content ecosystems and brand storytelling with premium aesthetics.
• Lead content production for events, shoots, and partnerships.
• Collaborate with creative teams to maintain premium brand look.
• Monitor engagement metrics and translate into actionable insights.
• Build relationships with creators, industry experts, customers, advocates.
• Identify opportunities for partnerships and organic growth.

Skills

Social media

Content strategy

Brand marketing

Analytics

Video production

Photography

Copywriting

Influencer collaboration

Job description

Job Title: Social & Content Director

Location: onsite 3 days/week in New York City, NY (Hybrid)

Industry: Beauty, Wellness, Skincare, Consumer Products

Position Summary

The Social & Content Director will develop and execute the company's organic social strategy across key digital platforms. This role is responsible for brand storytelling, content creation, community engagement, creative direction, and performance analytics. The ideal candidate is both highly creative and data-driven, with experience growing social channels and creating engaging content for premium consumer brands.

Key Responsibilities

Social Strategy & Brand Storytelling

• Develop and execute organic social media strategies across major platforms, including Instagram, TikTok, YouTube, Substack, and emerging channels.
• Build a content ecosystem that strengthens brand authority while fostering audience engagement.
• Identify opportunities to connect brand messaging with beauty, wellness, science, culture, travel, food, design, and lifestyle trends.
• Create content that balances education, entertainment, inspiration, and community-building.
• Develop recurring content series that support long‑term audience growth.
• Optimize platform‑specific strategies to maximize engagement and reach.

Content Creation & Creative Direction

• Conceptualize, produce, and publish social‑first content across channels.
• Develop creative briefs supporting product launches, campaigns, partnerships, events, and brand initiatives.
• Capture and create content featuring founders, subject matter experts, creators, customers, and partners.
• Lead content production for events, photoshoots, community activations, and media opportunities.
• Collaborate with creative teams to maintain a premium and consistent brand aesthetic.
• Continuously generate innovative content ideas based on platform trends and consumer behavior.

Community Engagement

• Build and nurture an engaged community around beauty, wellness, healthy aging, and lifestyle topics.
• Establish authentic relationships with creators, industry experts, customers, and advocates.
• Identify partnership and collaboration opportunities that support organic growth.
• Participate in relevant online conversations that align with brand values.
• Support the company's positioning as a thought leader within its category.

Analytics & Growth

• Monitor and report on engagement, reach, impressions, views, shares, saves, and follower growth.
• Translate performance metrics into actionable recommendations.
• Identify opportunities to improve content effectiveness and audience growth.
• Develop dashboards and reporting frameworks to track channel performance.
• Stay informed on platform updates, content trends, and evolving consumer behaviors.

Required Qualifications

• 4-8+ years of experience in social media, content strategy, brand marketing, or digital marketing.
• Demonstrated success growing social channels and engaged communities.
• Strong content creation skills across video, photography, copywriting, and storytelling.
• Deep understanding of Instagram, TikTok, YouTube, and emerging platforms.
• Experience supporting premium consumer‑face­ing brands.
• Strong analytical and reporting capabilities.
• Excellent organizational and project management skills.
• Experience working with creators, influencers, executives, founders, or public‑facing talent.

Preferred Qualifications

• Experience within beauty, wellness, lifestyle, luxury, or consumer products industries.
• Experience working in high‑growth or entrepreneurial environments.

Success Factors

• Strong creative judgment and storytelling ability.
• Deep understanding of beauty, wellness, luxury, culture, and longevity trends.
• Ability to create content that drives engagement, saves, shares, and community growth.
• Balance of creative thinking and analytical decision‑making.
• Resourceful, adaptable, and comfortable building new processes and programs.
• Ability to thrive in a fast‑paced environment.

The salary range for this position is $140,000-$150,000 annually and includes a benefits package with unlimitedPTO, health and dental insurance, and/or 401(k) benefits upon meeting certain length of service and hours requirements.

Mathys+Potestio values applicants of all backgrounds and experiences. We do not discriminate based on race, color, national or ethnic origin, ancestry, age, religion or religious creed, disability or handicap, sex or gender, gender identity and/or expression, sexual orientation, military or veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.

#LI-AN1