Social Affiliate & Influencer Marketing Specialist (GLW)

Careers with WM Partners' Portfolio Companies; Oregon; Hybrid; USD 60,000 - 75,000; Full time

Benefits offered by this job

Comprehensive Health Benefits

401K with a generous match

Generous Paid Time Off and Holidays

Telemedicine & EAP resources

Paid Parental Leave

Short-term and Long-term disability

Education, Fitness & BeWell Flex Funds

Rewards & Recognition

Employee Referral Program

Free Product across all brands!

Job summary

Great Lakes Wellness in the Wellmore Holdings portfolio seeks a highly organized Social Affiliate & Influencer Marketing Specialist to grow and activate our creator network, turning partnerships into a scalable revenue channel. This role focuses on identifying the right creators, managing outreach and onboarding, supporting product seeding, campaigns, and performance optimization.

The ideal candidate will recruit creators and affiliates, manage a robust outreach pipeline, track performance, and

Qualifications

• 2-5+ years in influencer marketing, affiliate marketing, creator partnerships, social commerce, or related field.
• Hands-on experience recruiting and managing influencers, creators, ambassadors, and/or affiliates.
• Experience with affiliate or creator-management platforms; Superfiliate experience is a plus.
• Strong understanding of TikTok, Instagram/Meta, and emerging creator platforms.
• Performance mindset with metrics such as revenue, conversion, CAC, affiliate activation, and content performance.
• Excellent written communication and creator relationship-management skills.
• Strong project management skills and ability to manage high outreach volume.
• Experience with consumer brands; wellness/beauty/food/beverage is a plus.
• Entrepreneurial, test-and-learn approach in a fast-moving environment.

Responsibilities

• Recruit high-potential creators and affiliates across priority platforms with emphasis on engagement and conversion.
• Own creator outreach, onboarding, gifting, and ongoing communication to keep partners active.
• Support affiliate setup, links/codes, incentives, and campaign communications across platforms.
• Maintain an organized pipeline of prospects, active creators, ambassadors, and affiliates; track status and outcomes.
• Drive creator-led video and UGC by briefing and collecting deliverables, ensuring brand alignment.
• Assist product launches with creator seeding and early content, testimonials, and social proof.
• Monitor performance and identify opportunities to increase activation, revenue, and efficiency.
• Identify high-potential creators for progression into ambassador and higher-tier affiliate relationships.
• Share actionable learnings on hooks, formats, and creator profiles with the marketing team.
• Ensure creator content follows brand, claims, sourcing, and disclosure guidelines.

Skills

Influencer marketing

Affiliate marketing

Creator partnerships

Social commerce

Recruiting

TikTok

Instagram/Meta

Analytics

Communication

Project management

Consumer brands

Entrepreneurial mindset

Tools

Superfiliate

Job description

About Great Lakes Wellness

Great Lakes Wellness is a clean, fast-growing health and wellness brand specializing in high-quality collagen and nutritional products designed to support whole-body wellbeing. As part of the Wellmore Holdings portfolio backed by WM Partners, Great Lakes Wellness is committed to delivering clean, great-tasting products that help consumers feel their best- inside and out. Great Lakes Wellness is committed to creating clean, great-tasting products that support the health and wellbeing of our consumers and the planet. We believe our people are the heartbeat of everything we do- a diverse community of ambitious humans driven to make a meaningful impact on the world, on each other, and on the communities we call home.

Role Overview

We're looking for a highly organized, relationship-driven Social Affiliate & Influencer Marketing Specialist to help grow and activate our creator, ambassador, and affiliate network.This role will focus on the day-to-day execution required to turn creator partnerships into a scalable acquisition and revenue channel - identifying the right creators, managing outreach and onboarding, supporting product seeding and campaigns, driving consistent content creation, and optimizing affiliate performance.The ideal candidate is equally comfortable building relationships with creators and working in the details: managing a pipeline, following up relentlessly, tracking links and codes, reviewing performance, and identifying which partners and content are driving results.

Key Responsibilities

• Creator & affiliate recruitment: Identify, source, and recruit high-potential creators and affiliates across priority social platforms, with an emphasis on partners who demonstrate strong audience trust and conversion potential (DTC focus) - not simply reach.
• Outreach & relationship management: Own creator outreach, follow-up, onboarding, gifting/seeding coordination, and ongoing communication to keep partners engaged and activated.
• Affiliate activation: Support the growth of our social affiliate program, including affiliate setup, links/codes, incentives, campaign communication, and partner activation through platforms such as Superfiliate.
• Creator pipeline management: Maintain an organized pipeline of prospects, active creators, ambassadors, and affiliates; track status, deliverables, performance, and next steps.
• Content generation: Drive a consistent flow of creator-led video and UGC by communicating briefs, following up on deliverables, and helping creators develop strong, brand-aligned content.
• Product launches: Support creator seeding for new product launches, helping generate early content, testimonials, social proof, and affiliate activity.
• Performance optimization: Track creator- and affiliate-level performance, identify top-performing partners and content, and recommend opportunities to increase activation, revenue, and efficiency.
• Partner development: Help identify high-potential creators who can progress from product seeding/community participation into ambassador and higher-performing affiliate relationships.
• Content insights: Identify recurring high-performing hooks, formats, messaging, and creator profiles and share actionable learnings with the broader marketing team.
• Compliance: Ensure creator content follows established brand, claims, sourcing, and disclosure guidelines.

What Success Looks Like

• Growth in the number of active, revenue-generating social affiliates
• Increased affiliate-attributed DTC revenue
• Consistent recruitment and activation of high-quality creator partners
• Growth in revenue per active affiliate
• Increased volume of usable creator video/UGC
• Strong creator participation in priority product launches
• Improved speed from creator outreach/seeding to content and first conversion
• Consistent creator pipeline management and follow-through
• 100% adherence to brand and compliance guidelines

Requirements

Ideal Background

• 2-5+ years of experience in influencer marketing, affiliate marketing, creator partnerships, social commerce, or a related field
• Hands-on experience recruiting and managing influencers, creators, ambassadors, and/or affiliates
• Experience with affiliate or creator-management platforms; Superfiliate experience is a plus
• Strong understanding of TikTok, Instagram/Meta, and emerging creator platforms
• A performance mindset and comfort working with metrics such as revenue, conversion, CAC, affiliate activation, and content performance
• Excellent written communication and creator relationship-management skills
• Strong project management skills and an ability to manage a high volume of outreach and follow-up without losing attention to detail
• Experience with consumer brands; experience in wellness, beauty, food/beverage, or other regulated categories is a plus
• An entrepreneurial, test-and-learn approach and comfort operating in a fast-moving environment

Benefits

Join us in helping people be well, more! You will have the opportunity to work with sharp, motivated humans working to make a positive impact on the planet, on people and on the communities we live in.

• Comprehensive Health Benefits
• 401K with a generous match
• Generous Paid Time Off and Holidays
• Telemedicine & Employee Assistance Program (EAP) resources
• Paid Parental Leave (primary & non-primary)
• Short-term and Long-term disability
• Education, Fitness & BeWell Flex Funds
• Rewards & Recognition
• Employee Referral Program
• Free Product across all brands!
• The annual base salary range for this position is $60,000 - $75,000 USD/year. The actual annual base salary offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience. This position may also be eligible for an annual discretionary bonus.