Creator Partnerships & Affiliate Growth Specialist

WM Partners & Portfolio Companies; United States; Remote; USD 60,000 - 75,000; Full time

Benefits offered by this job

Comprehensive Health Benefits

401K with match

Paid Time Off and Holidays

Telemedicine & EAP

Parental Leave

Short/Long-term disability

BeWell Flex Funds

Rewards & Recognition

Employee Referral Program

Free Product across all brands

Job summary

Great Lakes Wellness is seeking a Social Affiliate & Influencer Marketing Specialist to grow and activate our creator, ambassador, and affiliate network in a fast-moving health and wellness brand. You will identify high-potential creators, manage outreach and onboarding, and drive consistent content and affiliate performance.

The role focuses on turning partnerships into a scalable acquisition channel, managing a robust pipeline, and refining campaigns for revenue growth in the US market.

Qualifications

• 2–5+ years of experience in influencer marketing, affiliate marketing, creator partnerships, social commerce, or a related field
• Hands-on experience recruiting and managing influencers, creators, ambassadors, and/or affiliates
• Experience with affiliate or creator-management platforms; Superfiliate experience is a plus
• Strong understanding of TikTok, Instagram/Meta, and emerging creator platforms
• A performance mindset and comfort working with metrics such as revenue, conversion, CAC, affiliate activation, and content performance
• Excellent written communication and creator relationship-management skills
• Strong project management skills and an ability to manage a high volume of outreach and follow-up without losing attention to detail
• Experience with consumer brands; experience in wellness, beauty, food/beverage, or other regulated categories is a plus
• An entrepreneurial, test-and-learn approach and comfort operating in a fast-moving environment

Responsibilities

• Creator & affiliate recruitment: Identify, source, and recruit high-potential creators and affiliates across priority social platforms, with an emphasis on partners who demonstrate strong audience trust and conversion potential (DTC focus) — not simply reach.
• Outreach & relationship management: Own creator outreach, follow-up, onboarding, gifting/seeding coordination, and ongoing communication to keep partners engaged and activated.
• Affiliate activation: Support the growth of our social affiliate program, including affiliate setup, links/codes, incentives, campaign communication, and partner activation through platforms such as Superfiliate.
• Creator pipeline management: Maintain an organized pipeline of prospects, active creators, ambassadors, and affiliates; track status, deliverables, performance, and next steps.
• Content generation: Drive a consistent flow of creator-led video and UGC by communicating briefs, following up on deliverables, and helping creators develop strong, brand-aligned content.
• Product launches: Support creator seeding for new product launches, helping generate early content, testimonials, social proof, and affiliate activity.
• Performance optimization: Track creator- and affiliate-level performance, identify top-performing partners and content, and recommend opportunities to increase activation, revenue, and efficiency.
• Partner development: Help identify high-potential creators who can progress from product seeding/community participation into ambassador and higher-performing affiliate relationships.
• Content insights: Identify recurring high-performing hooks, formats, messaging, and creator profiles and share actionable learnings with the broader marketing team.
• Compliance: Ensure creator content follows established brand, claims, sourcing, and disclosure guidelines

Skills

Influencer marketing

Affiliate marketing

Creator partnerships

Social commerce

Project management

Tools

Superfiliate

Job description

Great Lakes Wellness is seeking a Social Affiliate & Influencer Marketing Specialist to grow and activate our creator, ambassador, and affiliate network in a fast-moving health and wellness brand. You will identify high-potential creators, manage outreach and onboarding, and drive consistent content and affiliate performance.

The role focuses on turning partnerships into a scalable acquisition channel, managing a robust pipeline, and refining campaigns for revenue growth in the US market.