Senior Global Basketball Partnerships Lead

PUMA Gruppe; Somerville (MA); Hybrid; USD 75,000 - 101,000; Full time

Job summary

PUMA in Somerville, MA is seeking a Senior Sports Marketing Manager to lead athlete partnerships for the global basketball business, driving revenue, customer acquisition, and brand awareness. You will own activation plans, collaborate across Product, Global Marketing and regional teams, and ensure on-brand, high-impact campaigns with 40% travel.

The role requires a Bachelor's degree, 5+ years in sports marketing, strong leadership, and exceptional communication; base pay ranges $74,500–$101,120

Qualifications

• Bachelor’s Degree in a relevant field is required.
• 5+ years of experience in sports marketing or similar.
• Proven ability to manage multiple projects with cross-functional teams.
• Outstanding written and verbal communication with executive presence.
• Extensive knowledge of basketball community and culture.

Responsibilities

• Lead strategy and execution of athlete partnerships for the global basketball business unit.
• Build activation plans for athlete partners around milestones, key brand moments, events, product launches and seasonal priorities.
• Collaborate with Product, Global Marketing, Regional teams and agencies to scale partner initiatives.
• Coordinate athlete product meetings, photoshoots and appearances for footwear and apparel development.
• Ensure contractual obligations are fulfilled and athletes’ product and travel needs are managed.

Skills

Strategic leadership

Cross-functional collaboration

Stakeholder management

Communication

Education

Bachelor's Degree in relevant field of study

Job description

PUMA in Somerville, MA is seeking a Senior Sports Marketing Manager to lead athlete partnerships for the global basketball business, driving revenue, customer acquisition, and brand awareness. You will own activation plans, collaborate across Product, Global Marketing and regional teams, and ensure on-brand, high-impact campaigns with 40% travel.

The role requires a Bachelor's degree, 5+ years in sports marketing, strong leadership, and exceptional communication; base pay ranges $74,500–$101,120