SoCal Account Executive – New Business Growth Pro

Trafera; San Diego (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Trafera is seeking an Account Executive, Outside Sales, to drive revenue growth across the greater Southern California region, including San Diego and Los Angeles. The role requires regular travel to strengthen relationships, expand Trafera’s footprint, and support company events nationwide.

Responsibilities include owning new business development, building a robust pipeline, and collaborating with advisory services and sales engineering to accelerate win rates.

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years in new business development, prospecting, and quota attainment in IT services or edtech sales.
• Track record of generating new pipeline and closing net-new business.
• Proven ability to win customers in competitive markets.

Responsibilities

• Own new business development and customer growth within assigned territory, focusing on net-new acquisition.
• Build and execute a disciplined prospecting strategy including cold outreach and event participation.
• Create and maintain a robust pipeline with a focus on new logos and whitespace accounts.
• Drive sales cycle from outreach to close with consistent pipeline conversion and revenue growth.
• Penetrate target accounts, monitor competitive landscape, and displace competitors when needed.
• Leverage market intelligence and customer insights to prioritize opportunities.
• Coordinate with advisory services and sales engineering to accelerate pipeline and velocity.
• Lead RFI/RFP responses and negotiations to win new business.
• Maintain accurate CRM data for visibility and accountability of the territory plan.
• Represent Trafera at industry events and prospect engagements to expand brand reach.

Skills

Bachelor's degree

5+ years sales

New business development

Quota attainment

Consultative selling

Hunter mindset

Travel readiness

Territory planning

Strong communication

Influence and negotiation

Education

Bachelor's degree in business, marketing, sales, IT

Tools

HubSpot

Microsoft Office

Google Workspace

Job description

Trafera is seeking an Account Executive, Outside Sales, to drive revenue growth across the greater Southern California region, including San Diego and Los Angeles. The role requires regular travel to strengthen relationships, expand Trafera’s footprint, and support company events nationwide.

Responsibilities include owning new business development, building a robust pipeline, and collaborating with advisory services and sales engineering to accelerate win rates.