SMS & Mobile PMM: Growth, Launches & Strategy

Triwill Group; Boston, Northern (MA, KY); Hybrid; USD 88,000 - 132,000; Full time

Job summary

Klaviyo in Boston is seeking a versatile Product Marketing Lead for the K:Marketing PMM team. You will own the SMS and Mobile Messaging strategy, drive global go-to-market plans, and collaborate with cross-functional partners to accelerate adoption and revenue.

The role emphasizes market opportunities, mobile compliance, and building compelling messaging. You’ll lead launches, shape product roadmap influence, and elevate mobile as a core driver for brands worldwide.

Qualifications

• 2+ years in B2B SaaS product marketing roles.
• Marketing tech familiarity or ecommerce is a plus.
• Proven ability to craft positioning and messaging that differentiates.
• Experience launching products and leading go-to-market initiatives.
• Thrives in fast-paced, dynamic environments.

Responsibilities

• Define value proposition, messaging hierarchy, and positioning for Klaviyo’s SMS and Mobile product suite.
• Drive end-to-end go-to-market strategies across Sales, CS, Enablement, and Growth Marketing.
• Track global mobile trends to position Klaviyo as trusted and compliant.
• Partner with Product Management to champion customer needs and surface market gaps.
• Develop targeted campaigns, ROI models, and cross-sell playbooks to enable merchants to scale.
• Build GTM assets (pitch decks, one-pagers, ROI calculators, enablement trainings) with sales.
• Perform cross-functional leadership to support the mobile business unit.

Skills

B2B SaaS

GTM strategy

Messaging

Cross-functional leadership

Job description

Klaviyo in Boston is seeking a versatile Product Marketing Lead for the K:Marketing PMM team. You will own the SMS and Mobile Messaging strategy, drive global go-to-market plans, and collaborate with cross-functional partners to accelerate adoption and revenue.

The role emphasizes market opportunities, mobile compliance, and building compelling messaging. You’ll lead launches, shape product roadmap influence, and elevate mobile as a core driver for brands worldwide.