SMO and Growth Strategist

Infotech Launch Chattisgarh; United States; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible work hours

WFH / Hybrid option

5-day work week

Performance hike

ESOPs after 6 months

Direct mentoring from founders

Fast career growth

Creative freedom

Access to premium tools

Job summary

Infotech Launch Chattisgarh is seeking a results-driven Social Media & Digital Marketing Specialist to design and execute end-to-end campaigns across Facebook, Instagram, X, LinkedIn, YouTube. You will craft content, manage paid ads, lead generation, and nurture programs while collaborating with design, content, and sales teams.

We offer flexible hours with WFH/Hybrid options, fast career growth, and direct mentorship from founders.

Qualifications

• 1–4 years of hands-on SMO / Digital Marketing experience in a relevant role.
• Strong understanding of content strategy, lead generation and online branding.
• Ability to work independently with tight deadlines and stay updated on trends.

Responsibilities

• Develop & implement social media strategies to increase brand awareness and engagement.
• Create high-quality content for Facebook, Instagram, X, LinkedIn, YouTube.
• Manage and optimize paid advertising campaigns across channels.
• Lead generation: design lead magnets and landing pages; run campaigns.
• Lead nurturing & tracking: qualify leads and hand over to sales via CRM/Sheets.
• Monitor analytics and KPIs; prepare weekly performance reports.
• Manage community engagement: replies, DMs, reviews; grow the online community.
• Collaborate with design/content/sales for consistent messaging.
• Plan influencer collaborations, giveaways & partnership campaigns.
• Optimize creatives for different platforms; test and iterate.
• Design landing page creatives, emailers, and marketing collateral.

Skills

SMO / Digital Marketing

Lead Generation

Lead Nurturing

Content Strategy

Video Editing

Online Branding

A/B Testing

Tools

Canva

Photoshop

Illustrator

Figma

Adobe Creative Suite

Job description

Role & responsibilities

• Develop & implement social media strategies to increase brand awareness and engagement
• Create high-quality content (text, images, videos/reels) for Facebook, Instagram, Twitter (X), LinkedIn, YouTube
• Manage and optimize paid advertising campaigns on Facebook, Instagram & other channels
• Lead Generation: Design lead magnets, landing pages, lead forms & run conversion-focused campaigns to generate qualified leads
• Lead Nurturing & Tracking: Track, qualify, and hand over leads to sales team via CRM / Google Sheets and follow up for conversion
• Monitor analytics, track KPIs (reach, engagement, leads, CTR, CPL, ROI) and prepare weekly performance reports
• Manage community engagement - reply to comments, DMs, reviews and build strong online community
• Perform competitor research and social media audit to find growth opportunities
• Collaborate with design, content & sales teams for consistent brand messaging
• Plan and execute influencer collaborations, giveaways & partnership campaigns
• Optimize social profiles, hashtags, posting times & SEO for maximum organic reach
• Stay updated with latest social media trends, algorithm changes, tools & best practices
• A/B test ad creatives, copies and audiences to reduce CPL and improve lead quality
• Design high-quality creatives, posters, carousels, stories, ads, banners & thumbnails for social media
• Create brand-consistent designs using Canva / Photoshop / Illustrator / Figma
• Edit short videos, reels & animations for promotional campaigns
• Develop visual brand guidelines, color palette, fonts & templates
• Design landing page creatives, emailers, pitch decks & marketing collateral
• Collaborate with content team to convert ideas into engaging visuals
• Optimize creatives for different platforms as per size & format requirements
• A/B test different design versions to improve engagement and lead quality

Preferred candidate profile

• 1-4 years of experience in SMO/Digital Marketing or related field.
• Strong understanding of Content Strategy, Lead Generation, Online Branding, Social Media Optimization, Video Editing skills.
• Ability to work independently with minimal supervision while meeting deadlines.

Perks and benefits

• Flexible work hours + WFH / Hybrid option & 5-day work week
• Performance hike & ESOPs after 6 months
• Direct mentoring from founders & fast career growth
• Full creative freedom - your work goes live to thousands
• Access to premium tools - Canva Pro, Adobe, AI & Ad accounts