Smo Executive

Infotech Launch Chattisgarh; United States; Hybride; USD 52 000 - 78 000; Temps partiel

Avantages offerts par ce poste

Flexible hours

WFH / Hybrid option

5-day work week

Mentoring from founders

Access to premium tools

Résumé du poste

Infotech Launch Chattisgarh is seeking a driven Social Media & Digital Marketing Specialist to develop and implement comprehensive social media strategies across major platforms. You will create compelling content, manage paid campaigns, and design lead-gen assets to drive qualified leads.

You will collaborate with design, content, and sales teams to ensure consistent brand messaging. The role emphasizes independent work, fast career growth, and direct mentoring from founders, with flexible

Qualifications

• 1–4 years of experience in SMO/Digital Marketing or related field.
• Strong understanding of Content Strategy, Lead Generation, Online Branding, Social Media Optimization, Video Editing skills.
• Ability to work independently with minimal supervision while meeting deadlines.

Responsabilités

• Develop & implement social media strategies to increase brand awareness and engagement.
• Create high-quality content for Facebook, Instagram, Twitter (X), LinkedIn, YouTube.
• Manage and optimize paid advertising campaigns on Facebook, Instagram & other channels.
• Lead Generation: design lead magnets, landing pages, lead forms & run conversion-focused campaigns.

Connaissances

Social media strategy

Content strategy

Lead generation

Online branding

Video editing

SEO for social

Outils

Canva

Photoshop

Illustrator

Figma

Adobe Creative Suite

Description du poste

Role & responsibilities

• Develop & implement social media strategies to increase brand awareness and engagement
• Create high-quality content (text, images, videos/reels) for Facebook, Instagram, Twitter (X), LinkedIn, YouTube
• Manage and optimize paid advertising campaigns on Facebook, Instagram & other channels
• Lead Generation: Design lead magnets, landing pages, lead forms & run conversion-focused campaigns to generate qualified leads
• Lead Nurturing & Tracking: Track, qualify, and hand over leads to sales team via CRM / Google Sheets and follow up for conversion
• Monitor analytics, track KPIs (reach, engagement, leads, CTR, CPL, ROI) and prepare weekly performance reports
• Manage community engagement - reply to comments, DMs, reviews and build strong online community
• Perform competitor research and social media audit to find growth opportunities
• Collaborate with design, content & sales teams for consistent brand messaging
• Plan and execute influencer collaborations, giveaways & partnership campaigns
• Optimize social profiles, hashtags, posting times & SEO for maximum organic reach
• Stay updated with latest social media trends, algorithm changes, tools & best practices
• A/B test ad creatives, copies and audiences to reduce CPL and improve lead quality
• Design high-quality creatives, posters, carousels, stories, ads, banners & thumbnails for social media
• Create brand-consistent designs using Canva / Photoshop / Illustrator / Figma
• Edit short videos, reels & animations for promotional campaigns
• Develop visual brand guidelines, color palette, fonts & templates
• Design landing page creatives, emailers, pitch decks & marketing collateral
• Collaborate with content team to convert ideas into engaging visuals
• Optimize creatives for different platforms as per size & format requirements
• A/B test different design versions to improve engagement and lead quality

Preferred candidate profile

• 1-4 years of experience in SMO/Digital Marketing or related field.
• Strong understanding of Content Strategy, Lead Generation, Online Branding, Social Media Optimization, Video Editing skills.
• Ability to work independently with minimal supervision while meeting deadlines.

Perks and benefits

• Flexible work hours + WFH / Hybrid option & 5-day work week
• Performance hike & ESOPs after 6 months
• Direct mentoring from founders & fast career growth
• Full creative freedom - your work goes live to thousands
• Access to premium tools - Canva Pro, Adobe, AI & Ad accounts