Social Media Manager

Placements24; Gallup (NM); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Hybrid work model

Professional development opportunities

Conference attendance

Job summary

Placements24 is seeking a creative Social Media Manager to drive our brand’s online presence and build an engaging community. You will craft strategies, develop compelling content, and analyze performance to optimize campaigns, blending remote flexibility with in-office collaboration.

You will work across platforms to grow brand awareness, engage audiences, and collaborate with marketing and design teams to ensure cohesive messaging and effective paid campaigns.

Qualifications

• Bachelor's degree or equivalent in a related field.
• Experience developing and executing social media strategies across platforms.
• Strong copywriting and editing skills.

Responsibilities

• Develop, implement, and manage social media strategies to increase brand awareness and engagement.
• Create, curate, and schedule engaging content across Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor channels for trends and feedback, respond promptly and professionally.

Skills

Social media strategy

Content creation

Analytics & reporting

Social media tools

SEO & content marketing

Copywriting

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is seeking a creative and strategic Social Media Manager to join their team in George . This role is pivotal in driving our brand's online presence, engaging our target audience, and building a vibrant online community. You will be responsible for developing and executing innovative social media strategies across various platforms, creating compelling content, and analyzing performance metrics to optimize campaigns. This position offers a dynamic work environment where you can directly impact our brand's digital footprint and connect with customers in meaningful ways, combining remote flexibility with in-office collaboration.

Key Responsibilities

• Develop, implement, and manage social media strategies to increase brand awareness and engagement.
• Create, curate, and schedule engaging, high-quality content (text, images, video) across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for trends, conversations, and customer feedback, responding promptly and professionally.
• Analyze social media data and metrics to track campaign performance, identify insights, and report on key KPIs.
• Collaborate with marketing, design, and content teams to ensure cohesive brand messaging and integrated campaigns.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven work experience as a Social Media Manager or similar role, with a strong portfolio of successful social media campaigns.
• Excellent knowledge of social media platforms, their respective audiences, and best practices.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of SEO, keyword research, and content marketing principles.
• Creative mindset with excellent copywriting and editing skills.

Benefits

• Competitive annual salary with potential for performance bonuses.
• Hybrid work model offering a blend of remote and in-office flexibility.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional development, including training and conference attendance.
• A creative and collaborative work environment with a focus on innovation.