JanSport: Director, Marketing

VF Outdoor, LLC; Denver (CO); On-site; USD 171,000 - 214,000; Full time

Job summary

JanSport is seeking a Director of Global Marketing to lead the brand's global strategy and develop integrated programs that drive consumer demand and long-term growth. You will guide a high-performing team and partner with Creative, Product, Merchandising, regional marketing, ecommerce, sales, and agencies to ensure a consistent global brand expression with local relevance.

Reporting to the Vice President of Global Brand Management, you will define the global plan, translate priorities into

Qualifications

• Proven experience building global brand strategy and integrated marketing programs.
• Strong consumer and commercial judgment to align brand health with market dynamics.
• Experience leading full funnel marketing across multiple channels.
• Demonstrated AI competence with responsible practices for privacy and brand safety.
• Fluency in marketing measurement, experiments, and audience strategy.
• Track record of leading and developing teams in a global matrix organization.
• Excellent creative judgment and briefing skills.

Responsibilities

• Lead global marketing strategy and annual plan aligning consumer insight with brand priorities.
• Translate priorities into integrated campaigns, launch plans, partnerships, and experiences.
• Own full funnel strategy across earned, owned, paid, retail, ecommerce, social, and influencer channels.
• Set success metrics and evaluate performance to guide budget and investments.
• Develop regional alignment while maintaining global consistency and local relevance.
• Coach and develop the marketing team and manage agency partners and budget.

Skills

Global brand strategy

Consumer & commercial judgment

Full funnel marketing

Artificial intelligence in marketing

Marketing measurement

Team leadership

Creative judgment

Budget management

Education

Marketing/Business degree

Job description

At JanSport, we believe our brand embodies the spirit of self-expression and discovery. Our packs reflect us as people – rugged, ready, and inspired. We’re built to pursue daily adventure and help you discover your world. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who express ourselves with the bags we carry and the positive movements we support, JanSport just may be the place for you. To learn more about our values and our culture, visit JanSport Careers or www.jansport.com.

What will you do?

A day in the life of the Director of Global Marketing at JanSport looks a little like this.

You will lead JanSport global marketing strategy and translate our brand vision into integrated programs that build relevance, consumer demand, and long-term growth.

You will guide a high performing marketing team and partner closely with Creative, Product, Merchandising, regional marketing, ecommerce, sales, and agency teams to create a consistent global brand expression with room for meaningful local activation.

This role reports to the Vice President of Global Brand Management.

Let’s break down that day-in-the-life a bit more.

Lead the global marketing strategy and annual plan, connecting consumer insight, brand priorities, product stories, distribution opportunities, and business goals.

Turn the JanSport priorities into integrated campaigns, launch plans, partnerships, and experiences that build brand affinity and demand.

Lead strategies for full funnel seasonal campaign development across earned, owned, paid, retail, wholesale, ecommerce, social, influencer, and experiential channels.

Build a clear understanding of current and future consumers through cultural intelligence, market research, behavioral data, and performance insights, then translate learning into focused action.

Set clear measures of success, evaluate brand and commercial performance, and use learning to improve investment choices, creative effectiveness, and future plans.

Champion responsible use of artificial intelligence across marketing workflows, including insight synthesis, audience understanding, content development, personalization, testing, measurement, and team productivity, with strong human judgment, data privacy, brand safety, and accuracy standards.

Create strong global alignment by setting strategy, messaging frameworks, tools, and ways of working that regional teams can adapt with local relevance.

Lead, coach, and develop the marketing team, while managing agency partners, the global marketing budget, and cross functional delivery with clarity, accountability, and care.

Maintain a forward looking view of culture, media, search, social platforms, commerce, creator ecosystems, and emerging technology to identify new ways for JanSport to earn attention and stay relevant.

Build partnerships and collaborations that strengthen JanSport’s cultural credibility, extend reach, and support growth across core and expanding categories.

What do you need to succeed?

We all bring unique skills and experiences to work. For this role, we are most interested in your professional achievements, leadership impact, and ability to shape modern global marketing. Formal education in marketing, business, communications, or a related field is valuable, but equivalent experience is also welcome. About 10 years of progressive brand marketing experience, including meaningful people leadership, will help you succeed in this role.

Foundation skills you will need in this position are:

• Proven experience building global brand strategy and integrated marketing programs that strengthen cultural relevance, consumer connection, and business results.
• Strong consumer and commercial judgment, with the ability to connect brand health, market dynamics, channel needs, and financial outcomes.
• Experience leading full funnel marketing across brand, product, communications, media, social, creator, retail, ecommerce, and partnership channels.
• Demonstrated artificial intelligence competence, including the ability to select useful applications, guide teams in effective use, evaluate output critically, and establish responsible practices for privacy, intellectual property, bias, accuracy, and brand safety.
• Fluency in marketing measurement, experimentation, audience strategy, and insight translation, with the ability to turn complex information into clear choices.
• A strong track record of leading and developing teams, influencing senior partners, and creating accountability across a matrixed global organization.
• Excellent creative judgment and briefing skills, with the ability to protect a distinctive brand voice while welcoming regional and channel specific expression.
• Experience managing significant budgets, agency relationships, competing priorities, and complex programs with discipline and transparency.

Preferred skills:

• Experience in a global consumer brand, apparel, accessories, footwear, lifestyle, youth culture, or active outdoor category.
• Experience with modern marketing technology, customer data, automation, social listening, digital asset management, and measurement platforms.
• Experience shaping creator, influencer, collaboration, licensing, or community led growth strategies.
• Experience guiding change in marketing organizations and building practical new ways of working across people, process, data, and technology.

Now WE have a question for YOU. Are you in?

Hiring Range & Compensation

Hiring Range: $171,072.00 USD - $213,840.00 USD annually Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Equal Opportunity & Diversity

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

If you require accommodations during the application process, please contact us at [e-mail]. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

To our founders, Skip, Jan, and Murray, Mt Rainier was their headquarters for adventure, where campsites blew away in the wind, nights were spent huddled together in snow caves, and an amazing sunrise rewarded those who made the summit. Since then, we’ve designed packs, bags and outdoor gear to equip you for great adventures and the kind that happen every day. We’re committed to making durable, functional, versatile products you can count on, whether you’re headed into a long day, out with friends or going off the grid. It’s what we’ve been doing since 1967.

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status or any other legally protected factor.

VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations.

VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations.

If you need an accommodation or have any questions regarding this statement, please send your request to [e-mail].