Smartwool/icebreaker Sales Operations Analyst

Vf; Atlanta (GA); On-site; USD 45,360 - 75,600; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Retirement plan

Job summary

VF Corporation seeks a Sales Operations Analyst to develop and maintain data and reporting that informs sales and streamlines operations for the Smartwool and icebreaker brands. You will support wholesale strategy, reporting, and forecasting under the Sr Manager Nora Sales Operations.

Ideal candidates bring 1–3 years of related experience, advanced Excel, and foundational Power BI, Power Automate, and Power Query skills. Expect cross‑functional collaboration and data‑driven decision making.

Qualifications

• 1–3 years of related professional experience.
• Advanced skills with Microsoft Excel.
• Foundational experience with Power BI (front‑end report development).
• Relational database management (Power Query).
• Solid navigational and editing experience with Teams/SharePoint.
• Site administration and basic site design.

Responsibilities

• Develop and maintain wholesale reporting to inform sales and streamline processes.
• Create and refine sales dashboards and reporting views for sell‑in and delivery execution.
• Support order status, delivery risk reporting, and forecasting across key accounts and channels.
• Analyze sales programs for financial viability and assist in data organization via SharePoint.

Skills

Excel

Power BI

Power Automate

Power Query

Teams/SharePoint

Site administration

Security & access management

DAX

Education

Bachelor's degree or higher

Tools

SAP

IBM Business Objects

IBM Cognos

Job description

Sales Operations Analyst

Join the Smartwool x icebreaker Family. We make Merino wool socks and apparel to fuel adventures outside. Because we want to help you go far and feel good. As a company, we live by our values, every day: Openness, Advocacy, Action, Inclusivity, and Fun‑Loving. These values guide how we work, innovate, and support one another.

How You Will Make a Difference

What you will do:

The Sales Operations Analyst contributes to the technical and functional development and delivery of reliable data and reporting that informs sales, streamlines operational processes, and customer interactions in support of the Smartwool / icebreaker strategic plans and revenue goals. Under the strategic leadership of the Sr Manager NORA Sales Operations, you will maintain and refine both Rep‑facing and internal‑facing wholesale business reporting that aligns across all brand departments; delivering a core set of tools and reporting views that support sales planning, sell‑in, and delivery execution.

How you will do it:

You will execute on wholesale strategies by developing and supporting reporting to carry out the Smartwool and icebreaker wholesale growth strategies, evolving with the marketplace by winning with winners, capturing additional business, and delivering consistent, concise, and actionable data. The reporting suite includes:

• Sales Dashboards (Agency, Account, Rep Assortments packages)
• Order status reports and delivery risk reporting
• Seasonal agency/account go‑aling and forecasting
• Order management and delivery, customer PO and item‑level detail analysis to support seasonal sales cycles and tracking to financial forecasts and plans
• Sales program financial viability analysis
• File organization and distribution via SharePoint microsites
• Sales process‑driven “tool kit” that supports reports necessary for delivering information and statistics to support assortment planning and sell‑in
• Dealer/retailer product “opportunity” reporting (consolidated real‑time trend analysis and distribution)
• Orderbook collection/comparison/tracking to plan
• Forecast alignment (Key Account, Channel, and all others)
• OTC benchmarking and alignment (Sales, Finance, Operations, Supply Planning)

What success looks like:

You will contribute to the report development and maintenance that informs sales, streamlines operational processes, and customer interactions in support of the Smartwool and icebreaker strategic plans and revenue goals. You will refine, deliver, and drive adoption of ongoing reporting and tool kits that directly align with seasonal sales and product delivery cycles. Over time your input will be autonomous, and you will bring ideas and features to the reporting suite you support to identify and capture additional revenue and partnerships.

Free To Be, Inclusion & Diversity

As a purpose‑led, performance‑driven company, we foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience:

1‑3 years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

• Advanced skills with Microsoft Excel
• Foundational experience with Microsoft Power BI (Front‑end report development)
• Foundational skills/experience with MS Power Automate
• Relational database management (Power Query)
• Solid navigational and editing experience with Microsoft Teams / SharePoint
• Site administration
• Basic site design
• Comprehension of security and access management in MS Teams/SharePoint

What we will teach you:

• Brand product lifecycle and wholesale business planning > delivery (socks, apparel, accessories)
• Revenue forecasting process and procedures
• Wholesale go‑to‑market and product launch for preseason sell‑in excellence
• In‑season product delivery and wholesale sell‑through planning and management
• Sales program analysis development improvement and analysis
• Margin viability and financial incentive analysis in support of brand and dealer business objectives
• Functional understanding of enterprise resource planning systems – SAP
• Familiarity with IBM Business Objects
• Familiarity with IBM Cognos
• Comprehension of DAX language (Power BI back‑end database concepts and competencies)
• Functional comprehension of demand planning and supply chain principles required for delivery and revenue realization
• Dealer partner marketing promotion and in‑season incentive creation and implementation through supporting wholesale marketing teams and owners

VF Guiding Principles:

Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical, and financial well‑being for all VF associates. For full details, visit MyVFBenefits.com.

Hiring Range

$60,480.00 USD – $75,600.00 USD annually

Incentive Potential

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details will be provided during the recruiting and interview process.

Benefits

Benefits at VF Corporation include medical, dental, vision, retirement, and wellness programs. Detailed information will be provided during the hiring process.

Equal Employment Opportunity

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [e-mail]. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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