Site Analytics & Tag Management Lead

National Association for Stock Car Auto Racing (NASCAR); Town of Charlotte (NY); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive salaries

Benefits package

Opportunities for personal and professional growth

Job summary

The National Association for Stock Car Auto Racing (NASCAR) is seeking a Manager of Site Optimization to oversee digital analytics and performance reporting. This role includes managing Adobe Tag Manager implementations and collaborating with marketing teams to enhance digital strategy.

The ideal candidate will have a Bachelor’s degree and at least five years of relevant experience in data operations. Strong skills in data technologies and the ability to lead cross-functional teams are essential for success in this dynamic position.

Qualifications

• 5 years of current data operations experience or equivalent.
• Ability to solve practical problems in complex environments.
• Experience with digital reporting tools.

Responsibilities

• Own Adobe Tag Manager implementation across multiple websites.
• Collaborate with marketing and agencies for tag deployments.
• Deliver accurate reporting to stakeholders on marketing effectiveness.

Skills

Data collection and segmentation technologies

Adobe Analytics

Tableau

SQL

Cross-functional team leadership

Education

Bachelor’s degree from a four-year college or university

Tools

Adobe Tag Manager

Google Analytics

Snowflake

Job description

The National Association for Stock Car Auto Racing (NASCAR) is seeking a Manager of Site Optimization to oversee digital analytics and performance reporting. This role includes managing Adobe Tag Manager implementations and collaborating with marketing teams to enhance digital strategy.

The ideal candidate will have a Bachelor’s degree and at least five years of relevant experience in data operations. Strong skills in data technologies and the ability to lead cross-functional teams are essential for success in this dynamic position.