Manager, Interactive Applications

National Association for Stock Car Auto Racing (NASCAR); Daytona Beach (FL); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive compensation

Wellness benefits

Growth opportunities

Job summary

NASCAR is seeking a Manager, Interactive Applications to shape and optimize fan-facing digital experiences across the NASCAR Tracks App and track websites. You will own ongoing maintenance, performance, and conversion optimization, collaborating with Marketing, Product, and Analytics to align experiences with campaigns and business goals.

You will analyze fan behavior and funnel metrics, drive CRO strategy, and manage relationships with external vendors while ensuring seamless handoffs to

Qualifications

• Bachelor’s degree from a four-year college or university.
• Minimum five years of digital product management and/or web/app optimization.
• Experience in sports/entertainment or live events preferred.
• Strong written and verbal communication skills for updates and stakeholder questions.
• Ability to interpret funnel metrics, conversion rates, and revenue performance.
• Statistical thinking for A/B test results and segmentation analysis.
• Ability to make data-driven decisions across product, marketing, and analytics workstreams.
• Proactive, self-motivated, and passionate about sports and marketing.

Responsibilities

• Own day-to-day management and optimization of NASCAR Tracks App and track websites.
• Lead CRO strategy to improve fan journeys and boost ticket sales and revenue.
• Analyze fan behavior, site/app performance, and funnel metrics to identify friction points.
• Partner with Marketing, Product, and Analytics to align experiences with campaigns and goals.
• Monitor KPIs and deliver actionable insights on engagement and revenue.
• Manage relationships with external vendors for chatbots and interactive tools.
• Collaborate with ticket operations to optimize handoffs to the Ticketmaster flow.
• Identify and implement new tools/features to improve fan experience and outcomes.

Skills

Digital product management

Web optimization

A/B testing analysis

Data-driven decisions

Stakeholder communication

Conversion optimization

Education

Bachelor’s degree

Tools

Microsoft Office Suite

Adobe Creative Cloud

WordPress CMS

Adobe Target

Adobe Analytics

Adobe Journey Optimizer

Jira/Confluence

HTML/CSS

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

The Manager, Interactive Applications shapes and optimizes NASCAR’s fan-facing digital experiences across the NASCAR Tracks App and track websites. These platforms are critical touchpoints in the fan journey, educating fans on race-day experiences while driving ticket purchases and on-site engagement. This role owns the ongoing maintenance, performance, and optimization of these digital properties, with a strong focus on conversion rate optimization (CRO).

Behind every race weekend are talented people helping shape the future of sports and entertainment.

Responsibilities

• Own day-to-day management, maintenance, and optimization of the NASCAR Tracks App and track websites.
• Lead CRO strategy to improve fan journeys and increase ticket sales and revenue.
• Analyze fan behavior, site and app performance, and funnel metrics to identify friction points and opportunities for improvement.
• Partner with Marketing, Product, and Analytics teams to align digital experiences with campaign strategies and business goals.
• Monitor KPIs related to site and app engagement, conversion, and revenue performance, and deliver actionable insights.
• Manage relationships with external digital vendors supporting chatbots, interactive maps, and other fan experience tools.
• Collaborate with internal ticket operations stakeholders to optimize the handoff from NASCAR platforms to the Ticketmaster purchase flow.
• Identify and implement new tools, features, and enhancements to improve the fan experience and drive business outcomes.

Requirements

• Bachelor’s degree (B.A.) from a four-year college or university.
• Minimum of five (5) years of experience in digital product management and/or web and app optimization.
• Experience in sports, entertainment, live events, or ticketing preferred.
• Strong written and verbal communication skills required, with an ability to earn trust, provide updates, and respond to questions from internal and external stakeholders.
• Strong verbal and written communication skills, with an ability to write clear, concise strategic briefs, optimization hypotheses, and cross-functional updates.
• Strong mathematical skills, with an ability to interpret funnel metrics, conversion rates, and revenue performance.
• Ability to apply statistical thinking to A/B test results and segmentation analysis.
• Ability to analyze the effectiveness of conversion rate optimization tests, contextualize results against broader business performance, and make data-driven decisions.
• Ability to solve complex problems across product, marketing, and analytics workstreams.
• Ability to prioritize competing initiatives, adjust approach based on data, and manage ambiguity in a fast-paced, event-driven environment.
• Proficient with Microsoft Office Suite, Adobe Creative Cloud, and WordPress or comparable CMS.
• Familiar with: Adobe Target or comparable personalization and testing platform, Adobe Analytics, Adobe Journey Optimizer, Jira/Confluence, app CMS platforms, conversion optimization tools, and basic HTML/CSS.
• Self-motivated, proactive, and passionate about sports and marketing.
• Travel: Approximately 10%, including select weekends and events.

Benefits & Perks

• That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 15 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series powered by O’Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.