Manager, Interactive Applications

NASCAR; Daytona Beach (FL); On-site; USD 110,000 - 165,000; Full time

Job summary

At NASCAR, the Manager, Interactive Applications shapes and optimizes fan-facing digital experiences across the NASCAR Tracks App and track websites, critical touchpoints in the fan journey that drive ticket purchases and on-site engagement.

This role leads CRO, owns maintenance and optimization of digital properties, analyzes fan behavior and funnel metrics, and collaborates with Marketing, Product, and Analytics to align experiences with business goals. Travel ~10%.

Qualifications

• Bachelor's degree from a four-year college or university.
• Minimum of five years in digital product management and/or web/app optimization.
• Experience in sports, entertainment, live events, or ticketing preferred.
• Strong written and verbal communication, with ability to update stakeholders.
• Interpret funnel metrics, conversion rates, and revenue performance.
• Apply statistical thinking to A/B test results and segmentation analysis.

Responsibilities

• Own day-to-day management, maintenance, and optimization of the NASCAR Tracks App and track websites.
• Lead CRO strategy to improve fan journeys and increase ticket sales and revenue.
• Analyze fan behavior, site/app performance, and funnel metrics to identify friction points and opportunities for improvement.
• Partner with Marketing, Product, and Analytics teams to align digital experiences with campaign strategies and business goals.
• Monitor KPIs related to site and app engagement, conversion, and revenue performance, and deliver actionable insights.
• Manage relationships with external digital vendors supporting chatbots, interactive maps, and other fan experience tools.
• Collaborate with internal ticket operations stakeholders to optimize the handoff from NASCAR platforms to the Ticketmaster purchase flow.
• Identify and implement new tools, features, and enhancements to improve the fan experience and drive business outcomes.
• Travel: Approximately 10%, including select weekends and events.

Skills

CRO strategy

A/B testing

Funnel metrics

Data-driven decisions

Stakeholder management

CMS familiarity

Education

Bachelor's degree

Tools

Adobe Target

Adobe Analytics

Jira/Confluence

WordPress

HTML/CSS basics

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

The Manager, Interactive Applications shapes and optimizes NASCAR's fan-facing digital experiences across the NASCAR Tracks App and track websites. These platforms are critical touchpoints in the fan journey, educating fans on race-day experiences while driving ticket purchases and on-site engagement. This role owns the ongoing maintenance, performance, and optimization of these digital properties, with a strong focus on conversion rate optimization (CRO).

Duties include but are not limited to:

• Own day-to-day management, maintenance, and optimization of the NASCAR Tracks App and track websites.
• Lead CRO strategy to improve fan journeys and increase ticket sales and revenue.
• Analyze fan behavior, site and app performance, and funnel metrics to identify friction points and opportunities for improvement.
• Partner with Marketing, Product, and Analytics teams to align digital experiences with campaign strategies and business goals.
• Monitor KPIs related to site and app engagement, conversion, and revenue performance, and deliver actionable insights.
• Manage relationships with external digital vendors supporting chatbots, interactive maps, and other fan experience tools.
• Collaborate with internal ticket operations stakeholders to optimize the handoff from NASCAR platforms to the Ticketmaster purchase flow.
• Identify and implement new tools, features, and enhancements to improve the fan experience and drive business outcomes.
• Travel: Approximately 10%, including select weekends and events.

Required skills / experience:

• Bachelor's degree (B.A.) from a four-year college or university.
• Minimum of five (5) years of experience in digital product management and/or web and app optimization.
• Experience in sports, entertainment, live events, or ticketing preferred.
• Strong written and verbal communication skills required, with an ability to earn trust, provide updates, and respond to questions from internal and external stakeholders.
• Strong verbal and written communication skills, with an ability to write clear, concise strategic briefs, optimization hypotheses, and cross-functional updates.
• Strong mathematical skills, with an ability to interpret funnel metrics, conversion rates, and revenue performance.
• Ability to apply statistical thinking to A/B test results and segmentation analysis.
• Ability to analyze the effectiveness of conversion rate optimization tests, contextualize results against broader business performance, and make data-driven decisions.
• Ability to solve complex problems across product, marketing, and analytics workstreams.
• Ability to prioritize competing initiatives, adjust approach based on data, and manage ambiguity in a fast-paced, event-driven environment.
• Proficient with Microsoft Office Suite, Adobe Creative Cloud, and WordPress or comparable CMS.
• Familiar with: Adobe Target or comparable personalization and testing platform, Adobe Analytics, Adobe Journey Optimizer, Jira/Confluence, app CMS platforms, conversion optimization tools, and basic HTML/CSS.
• Self-motivated, proactive, and passionate about sports and marketing.

Behind every race weekend are talented people helping shape the future of sports and entertainment.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner.

In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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