Director, Fan Experience & Digital Optimization

National Association for Stock Car Auto Racing (NASCAR); Daytona Beach (FL); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive compensation

Wellness benefits

Growth opportunities

Job summary

NASCAR is seeking a Manager, Interactive Applications to shape and optimize fan-facing digital experiences across the NASCAR Tracks App and track websites. You will own ongoing maintenance, performance, and conversion optimization, collaborating with Marketing, Product, and Analytics to align experiences with campaigns and business goals.

You will analyze fan behavior and funnel metrics, drive CRO strategy, and manage relationships with external vendors while ensuring seamless handoffs to

Qualifications

• Bachelor’s degree from a four-year college or university.
• Minimum five years of digital product management and/or web/app optimization.
• Experience in sports/entertainment or live events preferred.
• Strong written and verbal communication skills for updates and stakeholder questions.
• Ability to interpret funnel metrics, conversion rates, and revenue performance.
• Statistical thinking for A/B test results and segmentation analysis.
• Ability to make data-driven decisions across product, marketing, and analytics workstreams.
• Proactive, self-motivated, and passionate about sports and marketing.

Responsibilities

• Own day-to-day management and optimization of NASCAR Tracks App and track websites.
• Lead CRO strategy to improve fan journeys and boost ticket sales and revenue.
• Analyze fan behavior, site/app performance, and funnel metrics to identify friction points.
• Partner with Marketing, Product, and Analytics to align experiences with campaigns and goals.
• Monitor KPIs and deliver actionable insights on engagement and revenue.
• Manage relationships with external vendors for chatbots and interactive tools.
• Collaborate with ticket operations to optimize handoffs to the Ticketmaster flow.
• Identify and implement new tools/features to improve fan experience and outcomes.

Skills

Digital product management

Web optimization

A/B testing analysis

Data-driven decisions

Stakeholder communication

Conversion optimization

Education

Bachelor’s degree

Tools

Microsoft Office Suite

Adobe Creative Cloud

WordPress CMS

Adobe Target

Adobe Analytics

Adobe Journey Optimizer

Jira/Confluence

HTML/CSS

Job description

NASCAR is seeking a Manager, Interactive Applications to shape and optimize fan-facing digital experiences across the NASCAR Tracks App and track websites. You will own ongoing maintenance, performance, and conversion optimization, collaborating with Marketing, Product, and Analytics to align experiences with campaigns and business goals.

You will analyze fan behavior and funnel metrics, drive CRO strategy, and manage relationships with external vendors while ensuring seamless handoffs to