Senior Adobe Analytics Specialist — Data-Driven Insights

MaziCTools; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

MaziCTools seeks an experienced Adobe Analytics Specialist to implement, manage, and analyze data to drive marketing strategies. You will configure analytics tagging, collaborate with developers, audit data integrity, and deliver actionable insights through dashboards.

Requirements include expertise in SQL, segmentation, A/B testing, and proficiency with Report Builder and Analysis Workspace. Knowledge of SEO/ PPC is a plus.

Qualifications

• Expertise in Adobe Analytics setup and configuration.
• Proficiency with Adobe Launch/DTM and JavaScript for tracking.
• Experience with Analytics API and data integration.
• Strong analytical skills and data-driven insights.
• Excellent problem-solving and communication abilities.

Responsibilities

• Configure Adobe Analytics for proper tagging and tracking.
• Collaborate with developers for tracking code implementation.
• Audit data integrity on a regular basis.
• Analyze user behavior and KPIs to deliver insights.
• Develop automated dashboards for stakeholders.
• Apply segmentation, cohort analysis, and A/B testing.

Skills

Adobe Analytics setup

Adobe Launch/DTM

JavaScript

Data analysis

SQL

Analytics API

Communication

Education

Bachelor’s degree in Computer Science, Data Science, IT, or related field

Adobe Analytics Certification

Tools

Tableau

Power BI

Google Data Studio

Report Builder

Analysis Workspace

Job description

MaziCTools seeks an experienced Adobe Analytics Specialist to implement, manage, and analyze data to drive marketing strategies. You will configure analytics tagging, collaborate with developers, audit data integrity, and deliver actionable insights through dashboards.

Requirements include expertise in SQL, segmentation, A/B testing, and proficiency with Report Builder and Analysis Workspace. Knowledge of SEO/ PPC is a plus.