Shop Strategy & Analytics Lead

TikTok; Seattle (WA); On-site; USD 115,520 - 273,600; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid Personal Time

Job summary

TikTok seeks a senior Strategy & Analytics leader to own the US TikTok Shop roadmap, drive data-driven decisions, and align cross-functional teams. You will synthesize market intelligence into actionable plans and communicate strategic insights to executives.

In this role, you will work with Product, Marketing, and Operations to translate analytics into scalable initiatives, improving unit economics and seller penetration in a fast-growing market.

Qualifications

• 5+ years of experience in strategy, business analysis, or strategic finance at technology firms or consulting.
• Ability to translate large datasets into strategic insights for the US market.
• Experience coordinating across Product, Marketing, and Ops to drive execution.

Responsibilities

• Drive long-term roadmaps for TikTok Shop in the US using market intelligence.
• Analyze business health to optimize unit economics and seller penetration.
• Lead market research and competitor analysis to refine platform positioning.
• Author strategy papers and present data-driven recommendations to leadership.
• Partner with Product, Marketing, and Ops to align initiatives end-to-end.
• Ensure rapid, consistent execution across functional pillars.

Skills

Strategy development

Cross-functional leadership

Advanced business modeling

Data-driven decision making

Market benchmarking

Unit economics optimization

Roadmapping

Tools

SQL

Python

Job description

TikTok seeks a senior Strategy & Analytics leader to own the US TikTok Shop roadmap, drive data-driven decisions, and align cross-functional teams. You will synthesize market intelligence into actionable plans and communicate strategic insights to executives.

In this role, you will work with Product, Marketing, and Operations to translate analytics into scalable initiatives, improving unit economics and seller penetration in a fast-growing market.