Shelf-Stable Brand Portfolio Director

Jobylon AB; Philadelphia (Philadelphia County); On-site; USD 180,000 - 230,000; Full time

Job summary

Bonduelle Americas is seeking a Brand Category Director, Shelf Stable to build a new, ground-up shelf-stable portfolio extending the Bonduelle brand beyond fresh. Reporting to the Chief Marketing Officer, this role operates like a general manager for a new business line, driving development, commercialization, and channel expansion.

The role leads one direct report, a Senior Brand Marketing Manager, and leverages global innovation while partnering with co-manufacturers to bring products to

Qualifications

• 8–12+ years in CPG with brand management, category leadership, or general management.
• Experience building a new product portfolio or business line from the ground up.
• Direct experience sourcing, vetting, and managing co-manufacturing or contract manufacturing partners.
• Bachelor's degree is required; MBA is a plus.

Responsibilities

• Define strategy for a new shelf-stable portfolio with a minimum one-year code life.
• Identify and prioritize sales channels and customers beyond Bonduelle's fresh business.
• Build multi-year roadmap with volume, revenue, and margin targets.
• Monitor category, competitive, and consumer trends in shelf-stable markets.
• Tap global innovation pipeline to identify products for the U.S. shelf-stable market.
• Develop net-new U.S.-originated concepts with Product Development.
• Own terms and relationships with co-manufacturers; ensure cost-effective production.
• Coordinate packaging, artwork, regulatory/label requirements to keep timelines.
• Collaborate with Brand Management, Digital Activation, PR on channel activation.
• Lead account-level plans with Sales and Shopper Marketing to secure distribution.
• Lead and develop the Senior Brand Marketing Manager; drive cross-functional reviews.

Skills

CPG experience

Brand management

Category leadership

General management

P&L ownership

New product portfolio

Co-manufacturing partnerships

Commercial acumen

Sales channel development

Entrepreneurial mindset

Shelf-stable experience

Education

Bachelor's degree

MBA

Job description

Bonduelle Americas is seeking a Brand Category Director, Shelf Stable to build a new, ground-up shelf-stable portfolio extending the Bonduelle brand beyond fresh. Reporting to the Chief Marketing Officer, this role operates like a general manager for a new business line, driving development, commercialization, and channel expansion.

The role leads one direct report, a Senior Brand Marketing Manager, and leverages global innovation while partnering with co-manufacturers to bring products to