SFMC Digital Communications Specialist - Remote

Centene Corp.; United States; Remote; USD 70,000 - 126,000; Full time

Job summary

Centene Corp. is seeking a Salesforce Marketing Cloud specialist to develop digital content for email, SMS, and other channels using SFMC or similar platforms. You will manage cross-functional communication calendars, deploy campaigns, and analyze performance across multiple touchpoints.

The role requires 4+ years of SFMC experience, strong HTML/SQL skills (AMPscript preferred), and knowledge of data validation, opt-outs, and regulated communications. 90% remote with 10% travel.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Computer Science, or related field.
• 4+ years of Salesforce Marketing Cloud or similar automation system experience.
• HTML and SQL skills (AMPscript preferred) for email and SMS builds.

Responsibilities

• Develop digital content by writing engaging content for email, text, and other needed digital communication.
• Create graphic design in a communication platform by determining the layout, imagery and icons to build engaging communication.
• Develop Web Content and functionality for CTAs to ensure communication connects to the correct location and drives traffic to needed detail.
• Analyze all metrics to understand the effectiveness of communication.
• Test and learn to ensure we are being impactful in our space.
• Measure communication performance by developing and analyzing reports to show impact and provide recommendations.
• Manage platform issues and build automated journeys.
• Coordinate cross-functional communication calendar to reduce overlap while ensuring targets are met.

Skills

HTML

SQL

Content creation

Project management

Analytical skills

Communication skills

Education

Bachelor's degree in Business Administration, Marketing, Computer Science, or related field

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Content Builder

MobileConnect

AMPscript

Job description

Centene Corp. is seeking a Salesforce Marketing Cloud specialist to develop digital content for email, SMS, and other channels using SFMC or similar platforms. You will manage cross-functional communication calendars, deploy campaigns, and analyze performance across multiple touchpoints.

The role requires 4+ years of SFMC experience, strong HTML/SQL skills (AMPscript preferred), and knowledge of data validation, opt-outs, and regulated communications. 90% remote with 10% travel.