Remote Salesforce Marketing Cloud Automation Specialist

Centene Corp.; Missouri; Hybrid; USD 70,000 - 126,000; Full time

Benefits offered by this job

Health insurance

401K and stock purchase plans

Tuition reimbursement

Paid time off

Job summary

Centene Corp. in Missouri is seeking a Digital Content and SFMC Specialist to develop email/SMS content and manage cross-functional communications calendars.

You will leverage Salesforce Marketing Cloud (or similar platforms), HTML/AMPscript, and SQL to build engaging digital experiences, analyze performance, and drive timely deployments across campaigns. Remote-friendly with occasional travel.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Computer Science, or related field.
• 4+ years of Salesforce Marketing Cloud or similar automation system experience.
• Knowledge of HTML and modern programming language.
• Must be an expert in communication best practice and creativity.

Responsibilities

• Develop digital content by writing engaging content for email, text, and other needed digital communication.
• Create graphic design in a communication platform by determining the layout, imagery and icons to build engaging communication.
• Develop Web Content and functionality for CTAs to ensure communication is connecting to the correct location and driving traffic to needed detail.
• Analyze all metrics to understand the effectiveness of communication. Test and learn to ensure we are being impactful in our space.
• Measure communication performance by developing and analyzing reports to show the impact of communications to leadership and providing recommendations for areas of improvements.
• Manage technical issues with the platform, build automated journeys.
• Perform communication tests to build a variety of paths for engagement to determine the most impactful path.
• Project manage the cross functional communication calendar ensuring orchestration with communication and managing tactic deployments to reduce overlap while ensuring are met.

Skills

SFMC platform knowledge

HTML

SQL

Data validation

Project management

Analytical skills

Communication skills

Education

Bachelor's degree in Business Administration, Marketing, Computer Science, or related field

Tools

Journey Builder

Automation Studio

Content Builder

MobileConnect

Campaign reporting

Job description

Centene Corp. in Missouri is seeking a Digital Content and SFMC Specialist to develop email/SMS content and manage cross-functional communications calendars.

You will leverage Salesforce Marketing Cloud (or similar platforms), HTML/AMPscript, and SQL to build engaging digital experiences, analyze performance, and drive timely deployments across campaigns. Remote-friendly with occasional travel.