Digital Communications Automation Specialist

Centene Corp.; United States; Remote; USD 70,000 - 126,000; Full time

Job summary

Centene Corp. is seeking a Salesforce Marketing Cloud specialist to develop digital content for email, SMS, and other channels using SFMC or similar platforms. You will manage cross-functional communication calendars, deploy campaigns, and analyze performance across multiple touchpoints.

The role requires 4+ years of SFMC experience, strong HTML/SQL skills (AMPscript preferred), and knowledge of data validation, opt-outs, and regulated communications. 90% remote with 10% travel.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Computer Science, or related field.
• 4+ years of Salesforce Marketing Cloud or similar automation system experience.
• HTML and SQL skills (AMPscript preferred) for email and SMS builds.

Responsibilities

• Develop digital content by writing engaging content for email, text, and other needed digital communication.
• Create graphic design in a communication platform by determining the layout, imagery and icons to build engaging communication.
• Develop Web Content and functionality for CTAs to ensure communication connects to the correct location and drives traffic to needed detail.
• Analyze all metrics to understand the effectiveness of communication.
• Test and learn to ensure we are being impactful in our space.
• Measure communication performance by developing and analyzing reports to show impact and provide recommendations.
• Manage platform issues and build automated journeys.
• Coordinate cross-functional communication calendar to reduce overlap while ensuring targets are met.

Skills

HTML

SQL

Content creation

Project management

Analytical skills

Communication skills

Education

Bachelor's degree in Business Administration, Marketing, Computer Science, or related field

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Content Builder

MobileConnect

AMPscript

Job description

Position Purpose

Responsible for developing digital content thru Sales Force Marketing Cloud (SFMC) or similar communications platform within the member engagement and communications team. Project manage the cross functional communication calendar to ensure deployment of all communication.

Key Details

Eexperience with Salesforce Marketing Cloud or a similar platform (e.g., Adobe), HTML and SQL skills (AMPscript preferred) for email and SMS builds, and knowledge of data validation, opt-outs, and regulated communications. Strong troubleshooting, analytical, project management, and communication skills are also essential.

Responsibilities

• Develop digital content by writing engaging content for email, text, and other needed digital communication.
• Create graphic design in a communication platform by determining the layout, imagery and icons to build engaging communication.
• Develop Web Content and functionality for CTAs to ensure communication is connecting to the correct location and driving traffic to needed detail.
• Analyze all metrics to understand the effectiveness of communication.
• Test and learn to ensure we are being impactful in our space.
• Measure communication performance by developing and analyzing reports to show the impact of communications to leadership and providing recommendations for areas of improvements.
• Manage technical issues with the platform, build automated journeys.
• Perform communication tests to build a variety of paths for engagement to determine the most impactful path.
• Project manage the cross functional communication calendar ensuring orchestration with communication and managing tactic deployments to reduce overlap while ensuring are met.

Highly Preferred Experience & Skills

• 4+ years with Salesforce Marketing Cloud or a similar platform (e.g., Adobe).
• HTML and SQL skills (AMPscript preferred) for email and SMS builds.
• Journey Builder, Automation Studio, Content Builder, MobileConnect, or campaign reporting.
• Knowledge of data validation, opt-outs, and regulated communications.
• Strong troubleshooting and analytical skills.
• Strong project management and communication skills.
• 90% Remote and 10%Travel for in office meetings/trainings.

Education/Experience

Education/Experience: Bachelor's degree in Business Administration, Marketing, Computer Science, or related field. 4+ years of Sales Force Marketing Cloud or similar automation system experience required. Knowledge of HTML and modern programming language. Need to be knowledgeable within the computer science along with being an expert at communication best practice and creativity.

License/Certification

License/Certification: Salesforce Marketing Certificate would be preferred but is not required

Pay Range

Pay Range: $70,100.00 - $126,200.00 per year

About Centene

At Centene, we connect people to the care they need to live healthier lives - and the work you do here makes that impact real every day. You'll take on meaningful challenges that directly support individuals, families, and communities, building your skills while making healthcare more accessible and effective. It's work with a purpose you can see, backed by a team committed to improving lives well beyond the workday.

Benefits

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law , including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Equal Opportunity

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act