Service Sales Representative

Cana Communications; Kennesaw (GA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Salary + commissions

Company vehicle

Education reimbursement

PTO & 10 holidays

Health insurance

Life insurance

Disability insurance

401(k) matching

Job summary

Cana Communications, an Eagle Fire-owned company, is seeking a Service Sales Representative in the United States. You will grow service revenue, manage the full sales cycle from prospecting to close, and develop lasting relationships across fire, life safety, and low‑voltage solutions.

You’ll work closely with operations, estimating, and technical teams to craft accurate, competitive solutions and drive recurring service opportunities. A strong customer focus and ability to travel are essential.

Qualifications

• 2–5 years of sales experience with low‑voltage or service offerings.
• Ability to read and interpret blueprints, specifications, and scopes of work.
• Strong presentation, verbal, and written communication skills.
• Proficiency with business apps and CRM platforms (Salesforce).
• Valid driver’s license with a clean driving record.
• Ability to travel within the assigned market.

Responsibilities

• Develop and execute territory and account plans to meet revenue and growth goals.
• Build a pipeline for inspection, maintenance, repair, and recurring service.
• Generate new business through prospecting, referrals, networking, and outreach.
• Develop trusted customer relationships by understanding facilities, systems, and priorities.
• Prepare and present accurate proposals and quotations for service work.
• Coordinate with operations, estimating, and technical teams on scope and pricing.
• Maintain Salesforce with opportunities, forecasts, and activity data.

Skills

Sales experience

Customer relationships

Blueprint reading

Communication skills

Salesforce CRM

Driver's license

Travel willingness

Education

Bachelor’s degree

Tools

Salesforce

Job description

Service Sales Representative

Cana Communications, an Eagle Fire-owned company, has helped protect people and property through life safety systems since 1982. We provide fire alarm, security, communications, and other low-voltage solutions tailored to the needs of the facilities we serve.

What We Offer

• Competitive base salary and commission plan

• Company-provided vehicle and gas card for business use

• NICET testing and education reimbursement

• Paid time off and 10 paid holidays

• Medical, dental, and vision insurance

• Company-paid life insurance

• Short-term and long-term disability insurance

• 401(k) with company matching

Position Overview

The Service Sales Representative grows service revenue and develops lasting customer relationships across Cana Communications’ fire, life safety, and low-voltage solutions.

This position manages the complete sales cycle for inspection, maintenance, repair, and recurring service opportunities—from prospecting and customer discovery through proposal development, follow-up, and close. The Service Sales Representative works closely with operations, estimating, and technical teams to develop solutions that are accurate, competitive, and operationally achievable.

What You’ll Do

• Develop and execute territory and account plans that support assigned revenue, margin, and growth goals.

• Build a balanced pipeline of inspection, maintenance, repair, and recurring service opportunities.

• Generate new business through prospecting, referrals, networking, customer outreach, and market research.

• Develop trusted customer relationships by understanding each customer’s facilities, systems, compliance requirements, service history, and business priorities.

• Conduct customer meetings and site visits to identify needs, recommend solutions, and uncover opportunities to expand existing relationships.

• Prepare and present accurate proposals and quotations for fire alarm, low-voltage, inspection, maintenance, repair, and service work.

• Read and interpret blueprints, specifications, inspection findings, and scopes of work to develop appropriate customer solutions.

• Partner with operations, estimating, and technical resources to confirm scope, labor, materials, pricing, scheduling considerations, and operational capacity before making commitments.

• Clearly communicate solution value, scope, assumptions, exclusions, and customer responsibilities while providing the follow-up and negotiation needed to close business.

• Maintain complete and current customer, activity, opportunity, proposal, and forecast information in Salesforce.

• Provide leadership and branch operations with reliable visibility into opportunity value, timing, probability, risks, and next steps.

• Coordinate the handoff of sold work to operations, ensuring that scope, pricing, documentation, scheduling information, and customer expectations are clearly communicated.

• Remain engaged as needed during service delivery to support a positive customer experience and the timely resolution of concerns.

• Represent Cana Communications / Eagle Fire at customer events, trade shows, association meetings, product demonstrations, and other business-development activities.

• Maintain knowledge of company capabilities, applicable industry requirements, market conditions, and competitive offerings through ongoing sales, product, technical, code, and systems training.

What Success Looks Like

The successful candidate is a consultative and disciplined sales professional who:

• Listens to understand customers’ operational, technical, and compliance needs before recommending a solution.

• Consistently prospects, follows up, and maintains an accurate sales pipeline.

• Can understand technical information and explain solutions clearly to both technical and nontechnical audiences.

• Considers scope accuracy, pricing, margin, operational capacity, and long-term account value.

• Collaborates effectively with sales, estimating, operations, and technical teams.

• Takes ownership of commitments and remains engaged through the successful customer handoff.

Qualifications

• Two to five years of successful sales experience involving low-voltage systems, fire alarm systems, technical services, facility solutions, or a comparable service-based offering.

• Demonstrated ability to develop customer relationships, manage a sales pipeline, prepare proposals, and close business.

• Ability to read and interpret blueprints, specifications, and scopes of work to prepare accurate quotations.

• Strong presentation, verbal, and written communication skills.

• Proficiency with standard business applications and CRM platforms such as Salesforce.

• Valid driver’s license with an acceptable driving record.

• Ability to travel within the assigned market, including occasional overnight travel.

• Ability to obtain and maintain any licenses or certifications required by applicable national, state, or local requirements.

• Authorization to work in the United States and ability to successfully complete applicable background screening and drug-testing requirements.

Preferred Qualifications

• Bachelor’s degree in business, communications, engineering, marketing, or a related field. Relevant experience and industry knowledge may be considered in place of formal education.

• Experience selling fire alarm, security, CCTV, voice/data, communications, or other low-voltage systems.

• Familiarity with inspection, maintenance, repair, and recurring service agreements.

In compliance with the Drug-Free Workplace Act of 1988, we maintain a drug-free workplace and operate a Drug-Free Workplace Program.

Cana Communications, an Eagle Fire-owned company, is an Equal Opportunity Employer.