Service Line Marketer

Kaufman Rossin Co.; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Authentic culture

Equal opportunity employer

Diversity and inclusion

Job summary

Kaufman Rossin is seeking a dynamic Service Line Marketer to lead the go-to-market strategy for Risk Advisory Services. You will drive campaigns, content, and sales enablement in collaboration with leadership, business development, and marketing teams across channels.

The role sits in the Marketing Center of Excellence and emphasizes client-focused messaging, analytics, and cross-functional collaboration to build a strong pipeline and lasting client relationships.

Qualifications

• 3+ years of experience in B2B marketing or business development
• Experience with go-to-market strategy, campaign development, and account-based marketing
• Strong writing and editing skills, ability to translate complex topics into client-facing content

Responsibilities

• Own and execute the go-to-market strategy for Risk Advisory, aligning marketing and business development with practice priorities
• Develop and refine positioning, differentiators, and ideal client profiles to support market growth
• Lead integrated marketing campaigns, including webinars, thought leadership, account-based marketing, events, email nurture, and LinkedIn initiatives
• Partner with subject matter experts to develop articles, whitepapers, case studies, client-ready materials
• Create sales enablement tools, including proposals, pitch decks, talk tracks, competitive insights, and pursuit materials
• Support pipeline growth by building target account lists, monitoring funnel activity, and facilitating pipeline reviews

Skills

Go-to-market strategy

Campaign development

Account-based marketing

Writing & editing

Sales enablement materials

CRM/Marketing automation

Digital marketing channels

KPIs & pipeline metrics

Stakeholder management

Project prioritization

Tools

Salesforce

HubSpot

Marketo

Job description

Why We Stand Out

Seeking a career-defining opportunity where your leadership, strategic vision, and client expertise are recognized and rewarded? Kaufman Rossin might be just the place for you.

Why We Stand Out

Seeking a career-defining opportunity where your leadership, strategic vision, and client expertise are recognized and rewarded? Kaufman Rossin might be just the place for you.

As one of the top accounting firms in the country, our foundation is "people first." In the words of James Kaufman, "we prioritize our people, their development, and their well-being. Our values are translated into action every day." Kaufman Rossin is a privately owned, independent public accounting firm, which means we are not beholden to outside investors or private equity influence. This independence allows us to prioritize long-term client relationships, maintain objectivity in our advisory approach, and make strategic decisions that benefit our people and clients, not external stakeholders. Our structure fosters agility, entrepreneurial thinking, and a collaborative culture where leadership is accessible, and innovation is encouraged. Celebrated as the Best Place to Work in South Florida over a dozen times, Kaufman Rossin has grown to over 700 employees, with offices spanning the tri-county area, including sister entities Kaufman Rossin Wealth and Kaufman Rossin Alternative Investment Services.

How You'll Contribute

Kaufman Rossin is seeking a dynamic, entrepreneurial Service Line Marketer to support our Risk Advisory Services practice as the day-to-day marketing and business development lead. This role will own the go-to-market strategy for Risk Advisory Services practice and translate leadership priorities into positioning, campaigns, content, sales enablement, and business development initiatives that drive qualified pipeline, client wins, brand awareness, and long-term client loyalty. The Service Line Marketer will sit within the Marketing Center of Excellence, with a dotted line to the Risk Advisory Practice Leader. This individual will be embedded within the practice and work closely with leadership, professionals, Business Development, and Marketing team members across content, digital, PR, operations, and events.

• Own and execute the go-to-market strategy for Risk Advisory, aligning marketing and business development efforts with practice priorities
• Develop and refine positioning, differentiators, and ideal client profiles to support market growth and firm strategy
• Lead integrated marketing campaigns, including webinars, thought leadership, account-based marketing, events, email nurture, and LinkedIn initiatives
• Partner with subject matter experts to develop articles, whitepapers, case studies, client-ready materials, and other thought leadership content
• Create sales enablement tools, including proposals, pitch decks, talk tracks, competitive insights, and pursuit materials
• Support pipeline growth by building target account lists, monitoring funnel activity, and facilitating regular pipeline and account reviews
• Partner with Marketing, Business Development, and practice leadership to leverage shared resources and ensure alignment across initiatives
• Oversee event strategy and execution, including sponsorships, partnerships, and post-event follow-up to maximize ROI
• Track, analyze, and report on key performance metrics, ensuring CRM accuracy and delivering actionable insights to leadership

Skills You’ll Bring

• 3+ years of experience in B2B marketing or business development, ideally within accounting, consulting, financial services, or a professional services environment
• Experience with go-to-market strategy, campaign development, and account-based marketing
• Strong writing and editing skills, with the ability to translate complex subject matter into clear, compelling client-facing content
• Experience developing sales enablement materials and supporting proposal or pursuit processes
• Exposure to CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo
• Familiarity with digital marketing channels, including SEO, AEO, GEO, SEM, paid social, and LinkedIn
• Strong analytical skills with an understanding of KPIs, pipeline metrics, and campaign performance
• Ability to manage multiple priorities, projects, and stakeholders in a fast-paced environment
• Excellent interpersonal and stakeholder management skills, with the ability to influence and collaborate effectively with senior team members

How You'll Stand Out

• Familiarity with the industry or practice ecosystem most closely connected to Risk Advisory
• Experience building and executing integrated marketing campaigns that directly contribute to pipeline growth and revenue
• Demonstrated ability to support strategic messaging and thought leadership development
• Experience leading cross-functional initiatives and navigating complex stakeholder environments
• A proactive, strategic mindset with the confidence to challenge ideas, prioritize effectively, and offer solutions

Benefits

• We embrace authenticity.
• Kaufman Rossin is an equal-opportunity employer. We are committed to creating a culture that reflects the diversity of our firm and clients. We encourage understanding, acceptance, and celebration among all people. That includes lifestyle, education, experience, race, ethnicity, age, religion, physical ability, sexual orientation, and gender identity.
• Differences make unique varieties.