Service Director

Irwin Marine; Laconia, Northern (NH, KY); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

STD/LTD

Life insurance

Paid time off

401(k)

Incentive bonuses

Job summary

Marina Holdings, LLC is seeking a Service Director to lead the daily operations of the Service, Parts, and Marina departments within a high-volume marine dealership. Reporting to the General Manager, you will drive operational excellence and develop a scalable process that improves efficiency, profitability, and customer satisfaction.

This hands-on, results-oriented leader will build high-performance teams, implement SOPs, manage KPIs, and foster a culture of accountability, urgency, and

Qualifications

• 5–10 years progressive leadership in marine/auto/ powersports dealerships.
• Proven success managing high-volume service and fixed operations.
• Strong understanding of technician productivity, parts ops and inventory.
• Experience leading multiple departments and developing managers.
• Ability to improve processes using KPIs and performance metrics.
• Strong financial and analytical skills; excellent communication.

Responsibilities

• Lead daily operations of Service, Parts, and Marina departments.
• Develop and refine SOPs; align with dealership goals and customers.
• Conduct daily meetings to review workloads, priorities, and commitments.
• Identify issues and implement corrective action plans; drive continuous improvement.

Skills

Leadership

Strategic planning

Change management

Team development

Financial & analytics

Data-driven decisions

Customer-focused leadership

Conflict resolution

Communication

Accountability

Tools

DMS (Dealership Management System)

Job description

Position Summary

The Service Director leads the daily operations of the Service, Parts, and Marina departments within a high-volume marine dealership. Reporting directly to the General Manager, this role is responsible for driving operational excellence, team development, financial performance, customer satisfaction, and continuous improvement across all fixed operations.

This position requires a hands‑on, results‑oriented leader who thrives in a fast‑paced environment, develops high‑performance teams, and creates a scalable operational process that improves efficiency, profitability, and the overall customer experience.

Primary Responsibilities

Operational Leadership

• Lead the daily operations of the Service, Parts, and Marina departments while maintaining alignment with dealership goals and customer expectations.
• Create and execute operational strategies that improve efficiency, communication, productivity, and profitability.
• Develop and refine Standard Operating Procedures (SOPs) and cross‑functional department processes.
• Conduct daily operational meetings to review workloads, staffing, priorities, bottlenecks, and customer commitments.
• Quickly identify operational issues and implement corrective action plans.
• Drive a culture centered on accountability, urgency, teamwork, and continuous improvement.

Leadership Competencies

The successful candidate will demonstrate:

• Strategic and operational planning
• Change management
• Team development
• Financial and analytical management
• Data‑driven decision making
• Customer‑focused leadership
• Conflict resolution
• Effective communication and accountability

Success Profile

The ideal Service Director is a hands‑on leader who turns strategy into disciplined execution. This individual builds strong teams, develops future leaders, uses data to guide decisions, and consistently improves customer experience, operational performance, and profitability.

Benefits

• Health, Dental, Vision, STD/LTD, and Life insurance are available, along with paid time off, a 401(k), and incentive/team bonuses.

Marina Holdings, LLC is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit‑based and applied without discrimination based on race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristics.

Requirements

Qualifications

• 5-10 years of progressive leadership experience in marine, automotive, RV, powersports, heavy equipment, or a similar dealership environment.
• Proven success managing high-volume service and fixed operations.
• Strong understanding of technician productivity, parts operations, inventory management, and marina operations.
• Experience leading multiple departments and developing managers.
• Demonstrated ability to improve operational processes using KPIs and performance metrics.
• Strong financial and analytical skills.
• Excellent leadership, communication, and organizational abilities.
• Proficiency with dealership management systems (DMS)