SEO Strategist, Veterinary (Remote, Boston)

Blacksmith Agency LLC; Boston (MA); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency. We are seeking an SEO Strategist, Veterinary, to own search for a book of veterinary clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved.

You are the strategic voice at the table, and you make the calls. You will drive Technical SEO, keyword strategy with writers and AI, and optimize for AI search alongside traditional results.

Qualifications

• 3+ years hands-on SEO experience with audits and fixes.
• Proficiency in Search Console, GA4, Screaming Frog, Ahrefs or Semrush.
• Agency experience managing multiple clients.
• Clear spoken English for US clients.
• Veterinary or multi-location SEO experience is a strong plus.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities with writers and AI.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity alongside classic organic results.
• Links, local search and multi-location SEO.
• Reporting in GA4 and Search Console, and quarterly roadmaps for each client.

Skills

SEO

Audit & fixes

GA4

Screaming Frog

Ahrefs or Semrush

Agency experience

English communication

Veterinary multi-location SEO

Tools

Search Console

GA4

Screaming Frog

Ahrefs/SEMrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Veterinary you own search for a book of veterinary clients (veterinary groups and multi-clinic practices): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on‑page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi‑location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands‑on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for veterinary or similar multi‑location businesses is a strong plus.