SEO Strategist, Roofing (Remote, Panama City)

Blacksmith Agency; Pennsylvania; Remote; USD 65,000 - 90,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Roofing you own search for a book of roofing clients across markets: the technical roadmap, the content priorities and the ranking story when the client asks what moved.

You are the strategic voice at the table, and you make the calls. You will manage technical SEO, keyword strategy, on-page optimization with writers and AI, and local multi-location SEO, delivering GA4 and Search Console insights along with quarterly roadmaps

Qualifications

• 3+ years hands-on SEO, including audits and fixes.
• Fluency with Google Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience handling multiple clients concurrently.
• Clear spoken English with US clients on live calls.
• SEO for roofing or multi-location businesses is a strong plus.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema and site architecture.
• Define keyword strategy and on-page optimization with writers/AI.
• Get clients found in AI search and traditional organic results.
• Lead local search and multi-location SEO where needed.
• Provide GA4 and Search Console reporting; quarterly client roadmaps.

Skills

3+ years SEO hands-on

Search Console fluency

GA4 proficiency

Screaming Frog

Ahrefs or Semrush

Agency experience

Clear spoken English with US clients

Multi-location/ roofing SEO

Tools

Screaming Frog

Ahrefs

Semrush

GA4

Google Search Console

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)
• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Roofing you own search for a book of roofing clients (roofing contractors operating across several markets): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for roofing or similar multi-location businesses is a strong plus.