SEO Strategist, Roofing (Remote, Seattle)

Blacksmith Agency; Seattle (WA); Remote; USD 70,000 - 100,000; Full time

Job summary

Blacksmith Agency is an AI-first digital firm seeking an SEO Strategist, Roofing to own search for a portfolio of roofing clients across markets. You will shape technical roadmaps, content priorities, and the ranking story in client discussions.

You will lead technical SEO (crawl/indexing, speed, schema, architecture), craft keyword strategy with writers and AI, and optimize for AI search alongside classic results. Remote role for US/Canada/ROSA clients with multi-location SEO and GA4 reporting.

Qualifications

• 3+ years hands-on in SEO with audits and fixes done personally.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience handling multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• SEO for roofing or multi-location businesses is a strong plus.

Responsibilities

• Own technical SEO for roofing clients, including crawl/indexing, speed, schema, and site architecture.
• Develop keyword strategy, on-page optimization, and content priorities with writers and AI drafts.
• Improve presence in AI search results (Google AI Overviews, ChatGPT, Perplexity) alongside traditional results.
• Manage local/multi-location SEO and build client roadmaps with quarterly updates.
• Produce and review GA4 and Search Console reports to guide strategy.

Skills

SEO audits

Technical SEO

GA4

Screaming Frog

Ahrefs/SEMrush

Agency experience

English communication

Multi-location SEO

Tools

Screaming Frog

Ahrefs or Semrush

GA4

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, Roofing you own search for a book of roofing clients (roofing contractors operating across several markets): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for roofing or similar multi-location businesses is a strong plus.