SEO Strategist, HVAC (Remote, Sacramento)

Blacksmith Agency; Sacramento (CA); Remote; USD 85,000 - 110,000; Full time

Job summary

Blacksmith Agency LLC is seeking an SEO Strategist, HVAC, to own search strategy for a portfolio of HVAC clients. You will drive the technical roadmap, content priorities and the narrative on ranking movements.

You will coordinate with writers and AI for drafts, apply SEO for multi-location businesses, and deliver GA4/Search Console reporting along with quarterly client roadmaps.

Qualifications

• 3+ years hands-on SEO experience with audits and fixes.
• Proficiency in Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or multi-location businesses is a strong plus.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema and site architecture.
• Develop keyword strategy, on-page optimization and content priorities with writers and AI.
• Get clients found in AI search plus traditional results.
• Handle links, local search and multi-location SEO as needed.
• Provide reporting in GA4 and Search Console, with quarterly roadmaps for each client.

Skills

Hands-on SEO

Fluent English

Agency experience

Client communication

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Strategist, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.