SEO Manager, HVAC (Remote, Minneapolis)

Blacksmith Agency LLC; Minneapolis (MN); Remote; USD 75,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking an SEO Manager, HVAC to own search for HVAC clients across multi-location groups. You will direct the technical roadmap, content priorities, and the ranking narrative when clients ask what moved.

You are the strategic voice and you make the calls. You will own technical SEO, keyword strategy, AI-assisted content workflows, and local/multi-location SEO, with reporting in GA4 and Search Console.

Qualifications

• 3+ years hands-on SEO with audits and fixes.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across multiple clients and clear English for US clients.
• SEO for HVAC or multi-location businesses is a strong plus.

Responsibilities

• Lead technical SEO: crawl, index, site speed, schema, site architecture.
• Define keyword strategy and on-page optimization with writers and AI.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity.
• Links, local search and multi-location SEO where clients need it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

Skills

SEO expertise

Search Console

Screaming Frog

Ahrefs

Semrush

Agency experience

English communication

Tools

Search Console

GA4

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, HVAC you own search for a book of HVAC clients (multi-location HVAC and home service groups): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for HVAC or similar multi-location businesses is a strong plus.