SEO specialist - iGaming

iGamingBar; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A dynamic international company is seeking an experienced SEO Specialist with a strong background in the iGaming niche. The role involves promoting products in tier-1 markets, conducting SEO audits, and adapting strategies to algorithm changes. The company offers a competitive salary, remote work options, and a flexible schedule.

Benefits

Competitive salary

Opportunity to work remotely

Flexible schedule

Paid sick leaves

Compensation for educational courses

17 paid vacation days

Additional paid days for personal dates

Qualifications

• At least 3 years of experience as an SEO Specialist.
• Experience in the iGaming niche with product websites.

Responsibilities

• Promotion of core products to Western markets.
• Conducting SEO audits and creating technical specifications.
• Monitoring the effectiveness of activities and analyzing KPIs.

Skills

SEO

Competitor analysis

Link-building strategies

Technical SEO

English

Tools

Ahrefs

Screaming SEO Frog

Netpeak Spider

Job description

About us:

Kraken Leads thrives as a dynamic international company specializing in attracting and monetizing traffic within the fiercely competitive entertainment sector. With a track record of over a thousand projects, our team is unstoppably driving innovation, growth, and continuous support.

We are currently looking for an experienced and goal-orientedSEO specialistwith iGaming experience in tier-1 markets.

Requirements:

• At least 3 years of experience as an SEO Specialist.
• Experience in theiGaming nichewith product websites and their branded satellites, including promotion to Western markets (Tier 1, Tier 2).
• Work with JS websites: knowledge of the specifics of working with websites on NextJs, Angular, React, Nodejs.
• On-Page optimization: a deep understanding of ranking factors and technical SEO audits.
• Activities with the structure: creation of new pages for keyword clusters.
• Off-Page optimization: experience with link-building strategies (outreach, crowd).
• Competitor analysis: ability to conduct on-page/off-page competitor analysis and apply the results in your work.
• SEO tools: confident user of Ahrefs, Screaming SEO Frog (or Netpeak Spider) and other similar tools.
• Semantics collection: collecting and clustering key queries, forming technical specifications for writing or updating content, creating meta tags.
• Website adaptation: the ability to adapt websites to changes in Google algorithms (Google Updates).
• English level:Intermediate and above.

Responsibilities:

• Promotion of core products and satellites to Western markets.
• Conducting SEO audits and creating technical specifications to eliminate errors.
• Create anchor lists and terms of reference for link builders and check their implementation.
• Searching for new entry points and creating pages for the necessary clusters.
• Monitoring the effectiveness of activities, reporting and analyzing the achievement of KPIs.
• Interaction with in-house teams (designers, developers, content managers, link builders).
• Adaptation of SEO strategies to current algorithm changes.

Our benefits:

• Competitive salary;
• Opportunity to work remotely;
• Flexible schedule (starting from 8 to 11 am, 8-hour workday);
• Paid sick leaves;
• Compensation for the educational courses and activities;
• 17 paid vacation working days;
• Additional paid days for special personal dates.