SEO Specialist

Apex North Partners; Raleigh (NC); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Professional development

Job summary

Apex North Partners in Raleigh, NC is seeking an SEO Specialist to optimize clients' online presence, improve search rankings, and drive organic traffic. This full-time role requires hands-on work across keyword research, on-page and off-page SEO, content optimization, and performance analysis in a collaborative, office-based setting.

You will collaborate with a team of digital marketing professionals, leverage tools like Google Analytics, SEMrush, and Ahrefs, and translate data into actionable

Qualifications

• Bachelor's degree or equivalent practical experience in marketing, computer science, or related field.
• Experience with SEO tools (GA, SEMrush, Ahrefs) and ability to translate data into actionable insights.
• Proven track record in improving organic search rankings and traffic.
• Strong analytical, problem-solving, and communication skills.
• Familiarity with web technologies (HTML/CSS/JS) is a plus.

Responsibilities

• Develop and implement SEO strategies to improve clients' search rankings and organic traffic.
• Conduct comprehensive keyword research and opportunity analysis.
• Monitor website performance using Google Analytics and Search Console.
• Create and optimize content to boost visibility and user engagement.
• Collaborate with the digital marketing team to deliver client solutions.

Skills

Keyword research

On-page SEO

Off-page SEO

Content optimization

Performance analysis

Analytics interpretation

Strong communication

Data-driven decisions

Education

Bachelor's degree in Marketing, CS, or related field

Tools

Google Analytics

SEMrush

Ahrefs

Search Console

Screaming Frog

HTML/CSS/JavaScript basics

Job description

Apex North Partners, a leading financial services company, seeks an SEO Specialist in Raleigh, NC. This full-time role involves optimizing clients' online presence to enhance search engine rankings and drive traffic.

You'll conduct keyword research, on-page and off-page SEO, content optimization, and performance analysis. You'll also create and implement SEO strategies tailored to clients' needs, monitoring progress and adjusting as required.

In this role, you'll collaborate with a team of digital marketing professionals in a modern office located in Raleigh, North Carolina. The workplace is designed to foster innovation and growth, providing a dynamic environment where ideas can flourish. You'll have the opportunity to work alongside talented individuals who share your passion for digital marketing, creating a supportive and collaborative atmosphere. The office is equipped with state-of-the‑art technology and amenities, ensuring that you have the tools you need to excel in your role. Additionally, the company offers numerous opportunities for professional development, allowing you to enhance your skills and advance your career.

The salary for this position is negotiable, allowing for a discussion between the employer and the candidate to reach a mutually beneficial agreement. In addition to the base salary, the company offers a comprehensive benefits package that includes health insurance to cover medical expenses, retirement plans such as a 401(k) or pension scheme, and opportunities for professional development to help employees grow and advance in their careers.

You should have a bachelor's degree in marketing, computer science, or a related field. Experience with SEO tools like Google Analytics, SEMrush, or Ahrefs is required. Knowledge of HTML, CSS, and JavaScript is beneficial.

• Develop and implement SEO strategies to improve our clients' search engine rankings and drive organic traffic.
• Conduct keyword research and analysis to identify opportunities for improvement.
• Monitor and analyze website performance using tools like Google Analytics and Search Console.
• Create and optimize content to enhance search engine visibility and user engagement.
• Collaborate with our team of digital marketing experts to deliver comprehensive solutions to our clients.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Proven experience in SEO, with a strong understanding of search engine algorithms and best practices.
• Familiarity with SEO tools and technologies, such as Google Analytics, Search Console, and Screaming Frog.
• Strong analytical and problem‑solving skills, with the ability to interpret data and make data‑driven decisions.
• Excellent written and verbal communication skills, with the ability to explain complex concepts to non‑technical stakeholders.