SEO Specialist

Apex Systems; Detroit (MI); On-site; USD 60,000 - 85,000; Full time

Job summary

A leading IT staffing firm in Detroit is seeking an SEO Specialist II to create and execute effective SEO strategies aimed at increasing traffic to client websites. The ideal candidate will have over 2 years of SEO experience and proficiency with key SEO tools and techniques. You'll also optimize on-page factors and manage local business listings. Join a dynamic team dedicated to maximizing clients' online presence in a rapidly changing digital landscape.

Qualifications

• 2+ years of experience in search engine optimization.
• 1+ years of local search optimization preferred.
• Understanding of technical architectural and web design preferred.
• Experience with Search Engine Optimization concepts required.
• 1-2 years of consumer Internet marketing preferred.
• 1+ years of written communications experience required.
• Experience with basic HTML coding is required.
• Customer-facing experience required.
• 2+ years of experience in customer facing role required

Responsibilities

• Develop and implement SEO strategies to drive web traffic.
• Conduct keyword analysis and optimize on-page content.
• Review key metrics to assess SEO effectiveness.
• Engage in inbound and outbound link placement.
• Verify and optimize business listings for search engines.
• Submit sites to Google and Bing Webmaster Tools; monitor performance.
• Engage in inbound and outbound link placements when appropriate.
• Verify and optimize business and local listings for top search engines.

Skills

Search Engine Optimization (SEO)

Keyword Analysis

Content Optimization

Technical SEO

Written Communication

Customer Interaction

Tools

Google Analytics

Bing Webmaster Tools

MS Office (Excel, Word, Outlook)

Job description

Apex Systems LLC, a division of On Assignment, is an IT staffing and services firm specializing in providing IT professionals for contract, contract-to-hire, and direct placements. Apex also offers recruitment solutions for other select professional skills and workforce needs

Job Description

Automotive Digital Marketing firm seeking an SEO Specialist II. The SEO Specialist II develops and implements effective search engine optimization strategies to drive consumers to the websites of assigned end clients, with the goal of generating increased targeted web traffic and increased our clients. The SEO Specialist II utilizes knowledge of natural search engine listings and employs the following SEO techniques:

• Broad keyword analysis and the selection of brand and longtail keyword combinations
• Reviews key metrics across the full website to assess the effectiveness of SEO strategy
• Competitive site analysis to increase the effectiveness of on-page optimization
• Optimization of on page information including page content, meta tags, h tags, alt tags
• Internal linking strategies to disperse value throughout the whole site
• Submission of sites to Google and Bing Webmaster Tools
• May engage in inbound and outbound link placement
• May verify and optimize business and local listings for top search engines (e.g., Google, Bing, Yahoo!)

Qualifications

• 2+ years of experience in search engine optimization, working with top search engines (e.g. Google, Bing and Yahoo!) is required
• 1+ years of local search optimization and business and local listing experience preferred
• Understanding of technical architectural and web design preferred
• Experience with Search Engine Optimization concepts, current techniques and tools is required
• 1-2 years of experience in consumer Internet marketing is preferred
• 1+ years of written communications experience required
• Experience with basic HTML coding is required
• Proficiency in MS Office products (Excel, Word, Outlook) required
• 2+ years of experience in customer facing role required