SEO Specialist

TWO MEN AND A TRUCK®; Lansing (MI); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) match

Paid time off

Job summary

Two Men and a Truck is seeking an SEO Specialist to craft and execute our overall SEO and AEO strategy. You will work with content, web products, and analytics teams to drive visibility and organic growth across multiple brands within the ServiceMaster family.

In this hybrid role, you’ll support local SEO efforts for franchise locations, conduct technical audits, and monitor Search Console and BrightEdge to inform improvements.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or related field preferred.
• 3+ years of SEO experience preferred.

Responsibilities

• Develop, manage, and implement comprehensive SEO and AEO strategies across brand websites and digital channels.
• Collaborate with content and marketing teams to ensure consistent brand messaging and content optimization.
• Support local SEO initiatives across franchise locations, providing training and quality oversight.

Skills

Strong written and verbal comm.

Analytical and data-driven

Detail-oriented

Coaching/leadership

Education

Bachelor’s degree in Marketing, Advertising, or related field

Tools

Drupal

WordPress

SEMrush

Ahrefs

BrightEdge

Google Analytics

Microsoft Office

Job description

Big goals. Big achievements. Big impact. ServiceMaster® Brands is growing! We’re adding a brand-new position to our team, and this is your chance to be part of something exciting. We always Act with Agility, which means we’re always learning, evolving, and finding better ways to succeed together. If you’re ready to help us innovate, adapt, and deliver results that matter, we’re ready for YOU

Description

We Play to Win!

Big goals. Big achievements. Big impact.

ServiceMaster® Brands is growing! We’re adding a brand-new position to our team, and this is your chance to be part of something exciting. We always Act with Agility, which means we’re always learning, evolving, and finding better ways to succeed together. If you’re ready to help us innovate, adapt, and deliver results that matter, we’re ready for YOU

Perks & Benefits That Support You

• Medical, Dental, and Vision insurance starting the first day of the month after you’re hired
• Competitive 401(k) match to help you invest in your future
• Enjoy 10 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate
• We’re committed to your development with career advancement and professional growth

Location: Work is performed in a hybrid setting with 2 days a week in our office in Lansing, MI

Join our team as an SEO Specialist!

Two Men and a Truck is seeking an SEO Specialist to bring focus on our SEO and AEO strategies. In this role you will plan, create, oversee, and implement all aspects of our overall SEO strategy. You will hit the ground running with full support from internal teams, from content, web products, and our web coordinators. You will have support from multiple brands and verticals within our larger portfolio at ServiceMaster Brands.

What You Will Do

• Develop, manage, andimplement comprehensiveSEO and AEOstrategiesacross brand websitesand digital channels.
• Collaborate with contentand marketing teamsto ensureconsistent brand messaging, content optimization,and digital visibility.
• Supportlocal SEO initiativesacross franchise locations, providing training, resources, and quality oversightto internal teams.
• Conduct comprehensiveSEO auditsto identify technicalissues, optimization opportunities, and areas forimproved search performance.
• Manageoff-page SEOefforts, including Google BusinessProfiles, local listings, and other digitalpresence initiatives.
• Partner with webproduct and analyticsteams to implementSEO initiatives anddelivercontent performance, rankings, and reporting insights.
• Monitor Google SearchConsole and BrightEdgedata to evaluateindexing, rankings, andemerging search trends, while maintaining white-hat SEO bestpractices and adaptingto changes inGoogle search.

What You Will Bring

• Bachelor’s degree inMarketing, Advertising,or related fieldpreferred, with3+ years ofSEO experience.
• Proficiency withcontent management systemssuch as Drupalor WordPress andSEO tools includingSEMrush, Ahrefs, orBrightEdge.
• Strongwritten and verbalcommunication skills, with the abilityto coach, teach, and lead others.
• Stronganalytical and data-driven decision-makingskills, including knowledge ofGoogle Analytics anddigital marketing terminology.
• Highlydetail-oriented andorganized, with the abilityto manage multipleprojects, resources, andpriorities while maintainingaccuracy and quality.
• Advanced proficiency inMicrosoft Office andreport generation, with a strongcommitment to theTWO MEN ANDA TRUCK® CoreValues.

About SMB

ServiceMaster® Brands is a leading provider of residential and commercial services in restoration, cleaning, moving, and bioremediation. Founded in 1929, we operate 4,600+ locations through 3,200 franchisees, serving over 1 million homes and businesses annually. Today, we do business under trusted brands across 50 states and nine countries, generating more than $3.5B in system-wide sales:ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®,andTWO MEN AND A JUNK TRUCK®.

While each brand has its own identity, we share a vision:to become the most admired brand in every industry we serve.Our purpose—Be there when you need us™—extends to our team, where growth, well-being, and success are priorities.

Equal Opportunity Employer

It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability,protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.

Accessibility & Accommodations

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process at [e-mail].

Pre-Employment Screening

Employment with ServiceMaster Brands is contingent upon the successful completion of a background check and drug screening. These screenings include criminal background and substance use testing in accordance with applicable laws and regulations.

Artificial Intelligence (AI) Use In Our Hiring Process

We use artificial intelligence (AI)-enabled tools to support limited aspects of our recruiting and hiring process. These tools may assist with drafting and refining job descriptions and job postings, identifying application materials that appear responsive to job-related qualifications, and generating or suggesting interview questions and other recruiting content.

Our applicant tracking system and other recruiting technologies may analyze information provided in application materials, including work history, education, skills, certifications, qualifications, and other job-related informationsubmittedby applicants. AI-generated outputs may include suggested candidate matches, recommendations, summaries, or other recruiting support tools designed to assist recruiters and hiring managers.

AI-generated outputs are reviewed by recruiters and hiring managers and are not used as the sole basis for employment decisions. Human judgment is applied throughout the hiring process, and all hiring decisions are made by Company representatives. Weseekto evaluate candidates based on job-related qualifications and are committed to using AI-enabled tools in a responsible, fair, and transparent manner consistent with applicable law.

Applicants who require a reasonableaccommodation during the application or hiring process, including with respect to any technology used in that process, should [e-mail].

California Applicants

Background checks are required, and qualified applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Privacy Policy

https://www.servicemaster.com/california-applicant-privacy-notice/