SEO Specialist

The ServiceMaster Company, LLC; Lansing (MI); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off & holidays

Career development

Job summary

Two Men and a Truck is seeking an SEO Specialist to lead our SEO and AEO strategy. You will plan, create, oversee, and implement all aspects of the SEO program with support from internal teams.

You will collaborate across brands within ServiceMaster Brands to improve digital visibility. Ideal candidates bring a Bachelor’s degree in marketing or related field and at least 3 years of SEO experience, with CMS and SEO tool proficiency.

Qualifications

• Bachelor’s degree in Marketing, Advertising, or related field preferred.
• 3+ years of SEO experience with a track record of improving search performance.
• Experience with CMS and SEO tooling for on-page and technical optimization.

Responsibilities

• Develop, manage, and implement comprehensive SEO and AEO strategies across brand websites and digital channels.
• Collaborate with content and marketing teams to ensure consistent brand messaging and visibility.
• Support local SEO initiatives across franchise locations with training and quality oversight.
• Conduct comprehensive SEO audits to identify issues and opportunities.
• Manage off-page SEO, including Google Business Profiles and local listings.
• Partner with web product and analytics teams to implement initiatives and report performance.
• Monitor Google Search Console and BrightEdge data to evaluate indexing and trends.

Skills

SEO knowledge

Analytical skills

Communication skills

Project management

Education

Bachelor’s degree in Marketing/Advertising or related field

Tools

Drupal

WordPress

SEMrush

Ahrefs

BrightEdge

Job description

Description

We Play to Win!

Big goals. Big achievements. Big impact.

ServiceMaster® Brands is growing! We’re adding a brand-new position to our team, and this is your chance to be part of something exciting. We always Act with Agility, which means we’re always learning, evolving, and finding better ways to succeed together. If you’re ready to help us innovate, adapt, and deliver results that matter, we’re ready for YOU

Perks & Benefits That Support You:

• Medical, Dental, and Vision insurance starting the first day of the month after you’re hired
• Competitive 401(k) match to help you invest in your future
• Enjoy 10 days of paid time off, plus 10 paid holidays and 2 floating holidays to recharge and celebrate
• We’re committed to your development with career advancement and professional growth

Location: Work is performed in a hybrid setting with 2 days a week in our office in Lansing, MI

Join our team as an SEO Specialist!

Two Men and a Truck is seeking an SEO Specialist to bring focus on our SEO and AEO strategies. In this role you will plan, create, oversee, and implement all aspects of our overall SEO strategy. You will hit the ground running with full support from internal teams, from content, web products, and our web coordinators. You will have support from multiple brands and verticals within our larger portfolio at ServiceMaster Brands.

What you will do:

• Develop, manage, and implement comprehensive SEO and AEO strategies across brand websites and digital channels.
• Collaborate with content and marketing teams to ensure consistent brand messaging, content optimization, and digital visibility.
• Support local SEO initiatives across franchise locations, providing training, resources, and quality oversight to internal teams.
• Conduct comprehensive SEO audits to identify technical issues, optimization opportunities, and areas for improved search performance.
• Manage off-page SEO efforts, including Google Business Profiles, local listings, and other digital presence initiatives.
• Partner with web product and analytics teams to implement SEO initiatives and deliver content performance, rankings, and reporting insights.
• Monitor Google Search Console and BrightEdge data to evaluate indexing, rankings, and emerging search trends, while maintaining white-hat SEO best practices and adapting to changes in Google search.

What you will bring:

• Bachelor’s degree in Marketing, Advertising, or related field preferred, with 3+ years of SEO experience.
• Proficiency with content management systems such as Drupal or WordPress and SEO tools including SEMrush, Ahrefs, or BrightEdge.
• Strong written and verbal communication skills, with the ability to coach, teach, and lead others.
• Strong analytical and data-driven decision-making skills, including knowledge of Google Analytics and digital marketing terminology.
• Highly detail-oriented and organized, with the ability to manage multiple projects, resources, and priorities while maintaining accuracy and quality.
• Advanced proficiency in Microsoft Office and report generation, with a strong commitment to the TWO MEN AND A TRUCK® Core Values.

About SMB:

ServiceMaster® Brands is a leading provider of residential and commercial services in restoration, cleaning, moving, and bioremediation. Founded in 1929, we operate 4,600+ locations through 3,200 franchisees, serving over 1 million homes and businesses annually. Today, we do business under trusted brands across 50 states and nine countries, generating more than $3.5B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®,andTWO MEN AND A JUNK TRUCK®.

While each brand has its own identity, we share a vision: to become the most admired brand in every industry we serve. Our purpose—Be there when you need us™—extends to our team, where growth, well-being, and success are priorities.

Equal Opportunity Employer:

It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.

Accessibility & Accommodations:

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process at [e-mail].

Pre-Employment Screening:

Employment with ServiceMaster Brands is contingent upon the successful completion of a background check and drug screening. These screenings include criminal background and substance use testing in accordance with applicable laws and regulations.

Artificial Intelligence (AI) Use in Our Hiring Process:

We use artificial intelligence (AI)-enabled tools to support limited aspects of our recruiting and hiring process. These tools may assist with drafting and refining job descriptions and job postings, identifying application materials that appear responsive to job-related qualifications, and generating or suggesting interview questions and other recruiting content.

Our applicant tracking system and other recruiting technologies may analyze information provided in application materials, including work history, education, skills, certifications, qualifications, and other job-related information submitted by applicants. AI-generated outputs may include suggested candidate matches, recommendations, summaries, or other recruiting support tools designed to assist recruiters and hiring managers.

AI-generated outputs are reviewed by recruiters and hiring managers and are not used as the sole basis for employment decisions. Human judgment is applied throughout the hiring process, and all hiring decisions are made by Company representatives. We seek to evaluate candidates based on job-related qualifications and are committed to using AI-enabled tools in a responsible, fair, and transparent manner consistent with applicable law.

Applicants who require a reasonable accommodation during the application or hiring process, including with respect to any technology used in that process, should contact [e-mail].

California Applicants:

Background checks are required, and qualified applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Privacy Policy:

https://www.servicemaster.com/california-applicant-privacy-notice/