SEO / SEM Specialist

Evlo AI; Seattle (WA); On-site; USD 70,000 - 110,000; Full time

Job summary

Evlo AI in Seattle seeks an experienced SEO/SEM Specialist to enhance discovery through organic and paid search. You will own technical SEO, content optimization, keyword strategy, and performance marketing across Google Search and high-intent landing pages.

You will partner with content, product marketing, web, and demand-generation teams to grow qualified traffic and pipeline, delivering measurable improvements in search visibility, paid efficiency, and revenue alignment.

Qualifications

• Hands-on SEO/SEM experience in tech, agency, or high-growth marketing.

Responsibilities

• Develop and maintain SEO strategies covering technical audits, crawlability, indexation, site architecture, internal linking, and on-page optimization.
• Conduct keyword research and competitive analysis using Semrush, Ahrefs, Google Search Console, and Google Keyword Planner
• Manage Google Ads search campaigns, including structure, bidding, budgets, ad copy, negative keywords, and landing-page alignment
• Analyze performance in GA4, Search Console, Looker Studio, and CRM reporting to identify opportunities across rankings, traffic, conversion rate, CAC, and pipeline
• Collaborate with content and product marketing teams to create briefs, optimize existing pages, and prioritize content based on search intent and business value
• Run SEO and SEM experiments, including landing-page tests, ad-message tests, and bid or audience adjustments, and document measurable results
• Build recurring dashboards and performance reports translating search data into clear recommendations for marketing and leadership

Skills

SEO/SEM strategy

Keyword research

Google Ads

GA4 & GSC

Looker Studio

Semrush/Ahrefs

Data-driven decision making

Content collaboration

Education

Bachelor's degree in marketing/related field

Tools

Google Analytics 4

Google Search Console

Google Ads

Semrush

Ahrefs

Looker Studio

Job description

About The Role

The SEO / SEM Specialist improves how the company is discovered, evaluated, and converted through organic search and paid search. The role combines technical SEO, content optimization, keyword strategy, and performance marketing across Google Search and high-intent landing pages.

About The Role

The SEO / SEM Specialist improves how the company is discovered, evaluated, and converted through organic search and paid search. The role combines technical SEO, content optimization, keyword strategy, and performance marketing across Google Search and high-intent landing pages.

You will partner with content, product marketing, web, and demand-generation teams to grow qualified traffic and pipeline. Success means stronger search visibility, more efficient paid acquisition, and a clear connection between search activity, conversions, and revenue.

Key Responsibilities

• Develop and maintain SEO strategies covering technical audits, crawlability, indexation, site architecture, internal linking, and on-page optimization
• Conduct keyword research and competitive analysis using tools such as Semrush, Ahrefs, Google Search Console, and Google Keyword Planner
• Manage Google Ads search campaigns, including campaign structure, bidding, budgets, ad copy, negative keywords, and landing-page alignment
• Analyze performance in GA4, Search Console, Looker Studio, and CRM reporting to identify opportunities across rankings, traffic, conversion rate, CAC, and pipeline
• Collaborate with content and product marketing teams to create briefs, optimize existing pages, and prioritize content based on search intent and business value
• Run SEO and SEM experiments, including landing-page tests, ad-message tests, and bid or audience adjustments, and document measurable results
• Build recurring dashboards and performance reports that translate search data into clear recommendations for marketing and leadership

What We Are Looking For

• 1-3 years of hands-on SEO and/or SEM experience in a technology, agency, or high-growth marketing environment
• Working knowledge of technical SEO, keyword research, content optimization, link evaluation, structured data, and Core Web Vitals
• Experience managing Google Ads search campaigns and optimizing toward conversions, qualified leads, or revenue—not only clicks and impressions
• Proficiency with Google Analytics 4, Google Search Console, Google Ads, and spreadsheet-based analysis; familiarity with Semrush, Ahrefs, or similar platforms
• Strong analytical and written communication skills, with the ability to turn performance data into clear priorities and actionable briefs
• Bachelor’s degree in marketing, communications, business, analytics, or a related field, or equivalent practical experience
• Bonus: Experience with Bing Ads, Looker Studio, HubSpot or Salesforce reporting, SQL, JavaScript-based SEO diagnostics, or international and multilingual SEO