SEO / SEM Specialist

Evlo AI; Seattle (WA); On-site; USD 65,000 - 95,000; Full time

Job summary

Evlo AI seeks an SEO/SEM Specialist in Seattle to drive qualified organic and paid search traffic by improving technical SEO, search-led content strategies, and performance campaigns across Google Ads and Microsoft Advertising.

You will use GA4, Google Search Console, and conversion data to improve rankings, reduce acquisition costs, and increase pipeline from high-intent audiences.

Qualifications

• 1–3 years of hands-on SEO and SEM experience in tech, agency, B2B or B2C.
• Strong knowledge of Google Ads, Microsoft Advertising, GA4, and SEO platforms.
• Experience with keyword research, technical SEO audits, metadata, redirects, schema markup, Core Web Vitals, or link building.

Responsibilities

• Develop and execute SEO strategies including technical audits and on-page optimization.
• Manage paid search campaigns in Google Ads and Microsoft Advertising with keyword research and bidding.
• Monitor rankings, crawl health, traffic, conversion rates, and CAC using GA4 and tools.
• Build keyword maps and search briefs for content teams.
• Run A/B tests on ads, landing pages, and audience targeting to improve performance.
• Collaborate with content, product marketing, web, and engineering to publish optimized pages.

Skills

SEO

SEM

Google Ads

Microsoft Advertising

GA4

Google Search Console

Keyword research

Technical SEO

Content strategy

A/B testing

Landing page optimization

Analytics

Education

Bachelor’s degree in Marketing/Communications/Business Analytics

Tools

Semrush

Ahrefs

Looker Studio

Google Tag Manager

CMS platforms

Job description

About The Role

The SEO / SEM Specialist drives qualified organic and paid search traffic by improving technical SEO, building search-led content strategies, and managing performance campaigns across Google Ads and Microsoft Advertising.

About The Role

The SEO / SEM Specialist drives qualified organic and paid search traffic by improving technical SEO, building search-led content strategies, and managing performance campaigns across Google Ads and Microsoft Advertising.

The role connects search visibility to business outcomes, using GA4, Google Search Console, and conversion data to improve rankings, reduce acquisition costs, and increase pipeline or revenue from high-intent audiences.

Key Responsibilities

• Develop and execute SEO strategies covering technical audits, on-page optimization, internal linking, structured data, and site architecture


• Manage paid search campaigns in Google Ads and Microsoft Advertising, including keyword research, bidding, ad copy, budget pacing, and landing-page alignment


• Monitor rankings, crawl health, indexation, organic traffic, conversion rates, and paid-search efficiency using GA4, Google Search Console, Semrush, Ahrefs, and Looker Studio


• Build keyword maps and search briefs for content teams, prioritizing topics by intent, competitiveness, traffic potential, and business value


• Run A/B tests on ad creative, landing pages, calls to action, and audience targeting to improve CTR, conversion rate, and CAC


• Partner with content, product marketing, web, and engineering teams to resolve technical SEO issues and publish optimized pages on schedule


• Report search performance and recommendations to marketing leadership, translating channel data into clear actions and measurable growth plans

What We Are Looking For

• 1-3 years of hands-on SEO and SEM experience in a technology, agency, B2B, or B2C environment


• Working knowledge of Google Ads, Microsoft Advertising, GA4, Google Search Console, and SEO platforms such as Semrush or Ahrefs


• Experience with keyword research, technical SEO audits, metadata, canonicalization, redirects, schema markup, Core Web Vitals, and link strategy


• Strong analytical skills with the ability to interpret attribution, funnel, conversion, and campaign-performance data


• Experience managing paid-search budgets, search queries, negative keywords, bid strategies, and landing-page optimization


• Bachelor’s degree in marketing, communications, business, analytics, or a related field, or equivalent practical experience


• Bonus: Experience with SQL, Looker Studio, Google Tag Manager, CMS platforms, international SEO, or experimentation programs