SEO / SEM Specialist

Evlo AI; San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Evlo AI is seeking an SEO/SEM Specialist in San Francisco to drive qualified acquisition through technical SEO, content optimization, and paid search across high-intent journeys.

You will own search performance from keyword strategy through campaign execution, measurement, and iteration, collaborating with content, product marketing, web, and analytics teams to improve visibility and conversion rates.

Qualifications

• 2–4 years of hands-on SEO and SEM experience in technology, SaaS, agency, or high-growth environments.
• Proficiency with Google Ads, Microsoft Advertising, GA4, Google Search Console, and data analysis.
• Working knowledge of HTML metadata, structured data, and Core Web Vitals.
• Experience with SEO tools like Ahrefs, Semrush, Moz, or Screaming Frog.
• Strong communication skills and ability to translate data into recommendations.
• Bonus: Looker Studio, SQL, HubSpot or Salesforce attribution, CRO, JS-rendered sites.

Responsibilities

• Develop and maintain SEO strategies including keyword research, audits, linking, schema, and on-page optimization.
• Manage Google Ads and Microsoft Advertising campaigns with structure, targeting, bidding, budgets, ads, and landing-page alignment.
• Monitor GA4, Google Search Console, Looker Studio, and ad platforms; deliver reports on traffic, conversions, CAC, and ROAS.
• Audit sites with Ahrefs, Semrush, Screaming Frog, and PageSpeed Insights for crawl, indexing, and Core Web Vitals issues.
• Collaborate with content and product marketing to build briefs, optimize pages, and launch search-focused content.
• Design and assess experiments across keywords, ads, landing pages, and conversion paths with reliable attribution.
• Maintain documentation, forecasting, and translate performance data into prioritized recommendations.

Skills

SEO/SEM strategy

Analytical thinking

Communication

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Microsoft Advertising

GA4

Looker Studio

Ahrefs

Semrush

Screaming Frog

Job description

About The Role

The SEO / SEM Specialist drives qualified acquisition through technical SEO, content optimization, and paid search across high-intent customer journeys. The role owns search performance from keyword strategy and landing-page requirements through campaign execution, measurement, and iteration.

About The Role

The SEO / SEM Specialist drives qualified acquisition through technical SEO, content optimization, and paid search across high-intent customer journeys. The role owns search performance from keyword strategy and landing-page requirements through campaign execution, measurement, and iteration. You will partner with content, product marketing, web, and analytics teams to improve organic visibility, paid search efficiency, and conversion rates. The work directly supports pipeline or revenue growth by connecting search insights to audience needs, messaging, and measurable funnel outcomes.

Key Responsibilities

• Develop and maintain SEO strategies covering keyword research, technical audits, internal linking, schema markup, and on-page optimization
• Manage Google Ads and Microsoft Advertising campaigns, including account structure, targeting, bidding, budgets, ad copy, and landing-page alignment
• Monitor performance in GA4, Google Search Console, Looker Studio, and advertising platforms; deliver recurring reports on traffic, conversions, CAC, and ROAS
• Audit websites with tools such as Ahrefs, Semrush, Screaming Frog, and PageSpeed Insights to identify crawl, indexing, Core Web Vitals, and content opportunities
• Collaborate with content and product marketing teams to build briefs, optimize existing pages, and launch search-focused content mapped to the buyer journey
• Design and evaluate experiments across keywords, ad creative, landing pages, and conversion paths using reliable attribution and testing practices
• Maintain search channel documentation, forecasting, and reporting while translating performance data into prioritized recommendations

What We Are Looking For

• 2-4 years of hands-on SEO and SEM experience in a technology, SaaS, agency, or high-growth environment
• Proficiency with Google Ads, Microsoft Advertising, GA4, Google Search Console, and spreadsheet-based performance analysis
• Working knowledge of technical SEO, HTML, metadata, structured data, canonicalization, redirects, site architecture, and Core Web Vitals
• Experience with SEO and competitive research platforms such as Ahrefs, Semrush, Moz, or Screaming Frog
• Strong analytical and communication skills, with the ability to turn search data into clear recommendations and business outcomes
• Bachelor’s degree in marketing, communications, business, analytics, or a related field, or equivalent practical experience
• Bonus: Experience with Looker Studio, SQL, HubSpot or Salesforce attribution, conversion-rate optimization, JavaScript-rendered sites, and B2B SaaS or marketplace search programs