SEO / SEM Specialist

Evlo AI; Boston (MA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Evlo AI is seeking a demand-gen leader to own organic and paid search performance, driving qualified traffic and pipeline through SEO, SEM, and technical optimization across the company’s web properties.

This high-impact role sits on the demand generation team, where search is a primary acquisition channel and directly shapes how much pipeline the business generates.

Qualifications

• 3-6 years of hands-on SEO and SEM experience, ideally in B2B or B2C tech.
• Deep proficiency with SEMrush or Ahrefs, Google Ads, GA4, Search Console, and Screaming Frog.
• Working knowledge of technical SEO: HTML, schema markup, site speed, and crawl diagnostics.
• Experience managing six-figure paid search budgets with clear ROI accountability.
• Strong analytical skills; comfortable building dashboards and presenting performance to leadership.
• Bachelor's degree in marketing, communications, or a related field (or equivalent experience).

Responsibilities

• Own the SEO roadmap: run technical audits, fix crawl/indexation issues, and improve site architecture with engineering
• Manage paid search campaigns in Google Ads and Microsoft Advertising, including keyword strategy, bidding, ad copy, and budget pacing
• Conduct keyword research and build content briefs that map search intent to the content team's production calendar
• Execute on-page optimization: title tags, meta descriptions, internal linking, structured data, and Core Web Vitals improvements
• Build and maintain reporting in GA4, Looker Studio, and Search Console; track rankings, CTR, CPL, and organic-to-pipeline conversion
• Run A/B tests on paid ad copy and landing pages to lower CPC and improve Quality Score
• Monitor competitors' search strategies and adjust tactics to capture share of voice

Skills

SEO

SEM

Analytics

Budget management

Technical SEO

Content strategy

Education

Bachelor's degree in marketing

Tools

SEMrush

Ahrefs

Google Ads

GA4

Search Console

Screaming Frog

Job description

About The Role

The role owns organic and paid search performance end-to-end, driving qualified traffic and pipeline through SEO, SEM, and technical optimization across the company's web properties.

About The Role

The role owns organic and paid search performance end-to-end, driving qualified traffic and pipeline through SEO, SEM, and technical optimization across the company's web properties.

This is a high-impact position on the demand generation team: search is a primary acquisition channel, and the work here directly shapes how much pipeline the business generates.

Key Responsibilities

• Own the SEO roadmap: run technical audits, fix crawl/indexation issues, and improve site architecture with engineering
• Manage paid search campaigns in Google Ads and Microsoft Advertising, including keyword strategy, bidding, ad copy, and budget pacing
• Conduct keyword research and build content briefs that map search intent to the content team's production calendar
• Execute on-page optimization: title tags, meta descriptions, internal linking, structured data, and Core Web Vitals improvements
• Build and maintain reporting in GA4, Looker Studio, and Search Console; track rankings, CTR, CPL, and organic-to-pipeline conversion
• Run A/B tests on paid ad copy and landing pages to lower CPC and improve Quality Score
• Monitor competitors' search strategies and adjust tactics to capture share of voice

What We Are Looking For

• 3-6 years of hands-on SEO and SEM experience, ideally in B2B or B2C tech
• Deep proficiency with SEMrush or Ahrefs, Google Ads, GA4, Search Console, and Screaming Frog
• Working knowledge of technical SEO: HTML, schema markup, site speed, and crawl diagnostics
• Experience managing six-figure paid search budgets with clear ROI accountability
• Strong analytical skills; comfortable building dashboards and presenting performance to leadership
• Bachelor's degree in marketing, communications, or a related field (or equivalent experience)