SEO / SEM Specialist

Evlo AI; Miami (FL); On-site; USD 90,000 - 125,000; Full time

Job summary

Evlo AI in Miami, FL is seeking a hands-on SEO/SEM professional to own organic and paid search performance end-to-end, collaborating with content, product marketing, and web engineering to drive qualified traffic and revenue.

You will lead technical SEO, keyword strategy, landing-page optimization, and six-figure media budgets, using GA4 and Looker Studio to report impact, while partnering with agencies and vendors to stay ahead of AI-driven search changes.

Qualifications

• 3–6 years of hands‑on SEO and SEM experience in B2B SaaS or technology.
• Deep proficiency with Google Ads, Search Console, GA4, and at least one major SEO platform (Ahrefs, Semrush, or Moz).
• Working knowledge of technical SEO concepts: canonicalization, structured data, JavaScript rendering, and site speed optimization.
• Experience managing six‑figure paid media budgets with demonstrated efficiency improvements (CPA/CPC/ROAS).
• Comfortable with SQL, Excel/Sheets modeling, or basic scripting for analysis at scale.
• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience.
• Bonus: Experience with AI/LLM visibility optimization, programmatic SEO, HTML/CSS fundamentals, or HubSpot/Marketo integration.

Responsibilities

• Own the technical SEO roadmap: site architecture, crawl health, Core Web Vitals, schema markup, and indexation in partnership with engineering
• Build and manage paid search campaigns across Google Ads and Microsoft Advertising, including keyword strategy, bidding, ad copy testing, and budget allocation
• Conduct keyword and competitive research using Ahrefs, Semrush, and GSC to identify ranking and content opportunities
• Optimize landing pages and run structured A/B tests to improve organic conversion rates and paid Quality Scores
• Instrument and report on search performance using GA4, Looker Studio, and attribution tooling; present monthly performance to leadership
• Collaborate with content and design teams to brief, optimize, and refresh pages targeting high-intent keywords
• Manage agency and vendor relationships, and stay ahead of algorithm updates and AI-driven search changes (SGE/AI Overviews)

Job description

About The Role

The role owns organic and paid search performance end-to-end: technical SEO, content optimization, and SEM programs that drive qualified traffic and pipeline for a fast-growing technology company.

You will work closely with content, product marketing, and web engineering to improve rankings, lower acquisition costs, and report measurable impact on revenue — not vanity metrics.

Key Responsibilities

• Own the technical SEO roadmap: site architecture, crawl health, Core Web Vitals, schema markup, and indexation in partnership with engineering
• Build and manage paid search campaigns across Google Ads and Microsoft Advertising, including keyword strategy, bidding, ad copy testing, and budget allocation
• Conduct keyword and competitive research using Ahrefs, Semrush, and GSC to identify ranking and content opportunities
• Optimize landing pages and run structured A/B tests to improve organic conversion rates and paid Quality Scores
• Instrument and report on search performance using GA4, Looker Studio, and attribution tooling; present monthly performance to leadership
• Collaborate with content and design teams to brief, optimize, and refresh pages targeting high-intent keywords
• Manage agency and vendor relationships, and stay ahead of algorithm updates and AI-driven search changes (SGE/AI Overviews)

What We Are Looking For

• 3-6 years of hands‑on SEO and SEM experience, ideally in B2B SaaS or technology
• Deep proficiency with Google Ads, Search Console, GA4, and at least one major SEO platform (Ahrefs, Semrush, or Moz)
• Working knowledge of technical SEO concepts: canonicalization, structured data, JavaScript rendering, and site speed optimization
• Experience managing six‑figure paid media budgets with demonstrated efficiency improvements (CPA/CPC/ROAS)
• Comfortable with SQL, Excel/Sheets modeling, or basic scripting for analysis at scale
• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience
• Bonus: Experience with AI/LLM visibility optimization, programmatic SEO, HTML/CSS fundamentals, or HubSpot/Marketo integration