SEO & SEM Growth Marketing Lead

Pointway Inc; New York (NY); Presencial; USD 50 000 - 80 000; Tempo integral

Resumo da oferta

Pointway Inc is seeking a Digital Marketing Specialist to implement, manage and monitor SEO and SEM campaigns across multiple websites, product lines, and channels. You will also manage social media advertising campaigns and develop and deploy email marketing campaigns.

You will collaborate with product marketing managers to deliver SEM campaigns and regularly report progress to the marketing team. You will create HTML email templates, merge marketing lists and deploy bulk emails via an ESP.

Responsabilidades

• Create SEO plans for current content across multiple websites and product lines to improve search rankings, conversions and organic traffic
• Continuously update existing and new webpages for SEO
• Continuously create, categorize and refine keyword portfolios to drive incremental traffic and conversions for SEO, SEM, emails and social media campaigns
• Build out advanced reporting dashboards for measurement and regular updates for the marketing team
• Develop SEM PPC and Retargeting campaigns with budgets, reporting and optimization
• Monitor and manage progress of SEM and SEO campaigns including strategy, copywriting, budgets, and reporting
• Provide ongoing reports to product marketing managers and quarterly management reports to inform strategy shifts
• Identify and create goals for website traffic within analytics platforms
• Stay up-to-date on SEM and SEO trends and best practices

Conhecimentos

SEO

SEM

PPC

Retargeting

Social media advertising

Email marketing

Analytics

Ferramentas

Google Analytics

Google Ads

Email Service Provider

Descrição da oferta de emprego

Pointway Inc is seeking a Digital Marketing Specialist to implement, manage and monitor SEO and SEM campaigns across multiple websites, product lines, and channels. You will also manage social media advertising campaigns and develop and deploy email marketing campaigns.

You will collaborate with product marketing managers to deliver SEM campaigns and regularly report progress to the marketing team. You will create HTML email templates, merge marketing lists and deploy bulk emails via an ESP.