Senior SEO Manager

Confidential Careers; Newark (NJ); On-site; USD 60,000 - 90,000; Full time

Job summary

Confidential Careers is seeking an SEO/SEM expert to manage all search engine optimization and marketing activities. You will handle content strategy, link building, and keyword planning to boost rankings across major networks.

You will also manage SEM campaigns on Google, Yahoo and Bing to maximize ROI. Responsibilities include testing and analyzing data to improve paid search performance, tracking analytics, managing budgets, and collaborating with development and editorial teams to implement

Qualifications

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Strong understanding of performance marketing, conversions, and online customer acquisition.
• Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture).
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Up-to-date with the latest trends and best practices in SEO and SEM.

Responsibilities

• Execute tests, collect and analyze data to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices on newly developed code.
• Collaborate with editorial and marketing teams to drive SEO in content creation and programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions.

Skills

SEM experience

PPC management

Web analytics

A/B testing

Keyword strategy

SEO knowledge

Tools

Google Analytics

Google Ads

Bing Ads

Job description

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Performing other tasks arising from the current needs of the marketing department.
• Supporting the Head of Digital in executing additional operational, strategic, and analytical activities in line with the company's current priorities.

Requirements and skills

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM