SEO & Performance Growth Lead - AI-Driven Content

Thatch Health; New York (NY); On-site; USD 160,000 - 210,000; Full time

Job summary

Thatch is reinventing health benefits. We’re seeking an SEO & Performance Content Lead to anchor our organic search as a durable growth channel, from strategy to execution.

You’ll own the SEO program end-to-end, partner with Marketing, Product Marketing, and Engineering to embed search into growth, and build scalable systems and content. This role emphasizes hiring and leading a team, optimizing site architecture and Core Web Vitals, and delivering measurable results in a fast-paced B2B SaaS

Qualifications

• You’ve built or significantly scaled an SEO program.
• Deep knowledge of technical SEO, content strategy, and AI search.
• Experience leading SEO for a B2B SaaS or similarly complex business.
• Experience using AI tools to improve research, content creation, and operational efficiency.
• Comfort partnering with Engineering and Design teams.
• Experience hiring or managing teams, agencies, or contractors.
• A track record of connecting SEO investments to business outcomes.
• Comfort operating in ambiguity and building processes from scratch.

Responsibilities

• Own SEO strategy across technical SEO, content, AI search, and organic acquisition.
• Develop content strategies that answer buyer questions and drive qualified traffic.
• Build and scale the SEO function, including hiring and leading the team.
• Partner with Engineering to improve site architecture, performance, and Core Web Vitals.
• Build AI-enabled workflows that improve research, content creation, optimization, and measurement.
• Establish editorial standards that balance quality with speed.
• Measure performance across organic traffic, pipeline, and revenue, and use insights to improve the strategy.
• Partner with Product Marketing, Brand, Legal, and Sales to publish accurate, high-impact content.

Skills

SEO program leadership

Technical SEO

Content strategy

AI search

B2B SaaS experience

Team leadership

Job description

Thatch is reinventing health benefits. We’re seeking an SEO & Performance Content Lead to anchor our organic search as a durable growth channel, from strategy to execution.

You’ll own the SEO program end-to-end, partner with Marketing, Product Marketing, and Engineering to embed search into growth, and build scalable systems and content. This role emphasizes hiring and leading a team, optimizing site architecture and Core Web Vitals, and delivering measurable results in a fast-paced B2B SaaS