AI-Driven SEO & Performance Content Lead for B2B SaaS

Socket.dev; Austin (TX); On-site; USD 160,000 - 210,000; Full time

Job summary

Thatch is reimagining health benefits while seeking an SEO & Performance Content Lead to embed organic search as a durable growth channel. You will own the end-to-end SEO strategy, from opportunity discovery to building systems, content, and a team that drives measurable business results.

Collaborate with Marketing, Product Marketing, and Engineering to make search a core growth lever, hiring and leading the team as the function scales.

Qualifications

• Proven track record scaling an SEO program.
• Strong technical SEO and content strategy knowledge.
• Experience leading SEO for a B2B SaaS or complex business.
• Ability to leverage AI tools to streamline research and production.

Responsibilities

• Own SEO strategy across technical, content, AI search, and organic acquisition.
• Develop content plans that answer buyer questions and drive qualified traffic.
• Build and scale the SEO function, including team hiring and leadership.
• Collaborate with Engineering to improve site architecture and Core Web Vitals.

Skills

SEO strategy

Technical SEO

Content strategy

AI search

Team leadership

B2B SaaS

Tools

AI tools

Job description

Thatch is reimagining health benefits while seeking an SEO & Performance Content Lead to embed organic search as a durable growth channel. You will own the end-to-end SEO strategy, from opportunity discovery to building systems, content, and a team that drives measurable business results.

Collaborate with Marketing, Product Marketing, and Engineering to make search a core growth lever, hiring and leading the team as the function scales.