SEO Manager, Senior Living (Remote, Boston)

Blacksmith Agency LLC; Boston (MA); Remote; USD 85,000 - 130,000; Full time

Job summary

Blacksmith Agency LLC is seeking an experienced SEO Manager for Senior Living to own search for a portfolio of clients, including senior living operators and home care agencies with many communities. You drive the technical roadmap, content priorities, and the ranking story, acting as the strategic voice in client discussions.

You will lead technical SEO, keyword strategy, and AI-assisted content workflows, while coordinating with writers and researchers to deliver impactful results across

Qualifications

• 3+ years hands-on in SEO with audits and fixes.
• Fluency with GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.
• SEO for multi-location senior living is a strong plus.

Responsibilities

• Own search strategy and roadmap for senior living clients.
• Lead technical SEO: crawl, indexation, site speed, schema.
• Develop keyword strategy and content priorities with writers/AI.
• Improve visibility in AI search and traditional results.
• Oversee local search and multi-location SEO.
• Provide GA4/Search Console reporting and quarterly roadmaps.

Skills

SEO

Agency experience

English communication

Tools

GA4

Screaming Frog

Ahrefs or Semrush

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Senior Living you own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands‑on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi‑location businesses is a strong plus.