SEO Manager, Senior Living (Remote, Minneapolis)

Blacksmith Agency LLC; Minneapolis (MN); Remote; USD 80,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking an experienced SEO Manager for Senior Living clients. You own the technical roadmap, keyword strategy, and content priorities, working with writers and AI to shape the ranking story for multi-location sites.

You will lead technical SEO, on-page optimization, local search, and GA4/Search Console reporting, guiding clients through AI-enabled search trends while maintaining a strategic voice in client conversations.

Qualifications

• 3+ years hands-on in SEO with audits and fixes.
• Fluent English for US client conversations on live calls.
• Agency experience across multiple clients.
• Experience with multi-location / local SEO strategy.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities with writers/AI.
• Capitalize on AI search trends and traditional organic results for clients.
• Links, local search and multi-location SEO as needed.
• GA4 and Search Console reporting with quarterly client roadmaps.

Skills

Hands-on SEO

English fluency (US clients)

Strategy development

Multi-location SEO experience

Tools

Search Console

GA4

Screaming Frog

Ahrefs or Semrush

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As SEO Manager, Senior Living you own search for a book of senior living clients (senior living operators and home care agencies with many communities): the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands‑on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• SEO for senior living or similar multi‑location businesses is a strong plus.